Copywriter

United Creative; Jakarta Pusat; Sur place; IDR 89 280 000 - 167 400 000; Plein temps

Résumé du poste

United Entertainment is seeking a skilled Copywriter to craft creative, strategic copy for diverse clients in Jakarta. You will develop content for Instagram, TikTok, Facebook, websites, emails, and ads, translating briefs into clear messaging while adapting voice per brand guidelines.

Ideal candidates have 2–3+ years in copywriting, a strong portfolio, and proficiency in Bahasa Indonesia with good English skills. Collaboration with creative teams is essential in a fast-paced agency setting.

Qualifications

• Bachelor's degree in a creative field.
• 2–3+ years in copywriting or content writing roles.
• Portfolio showing campaign concepts, social content, and ad copy.
• Proficiency in Bahasa Indonesia; English a bonus.
• Strong understanding of social media formats and audiences.

Responsabilités

• Develop creative, engaging copy across multiple clients and industries.
• Create content for Instagram, TikTok, Facebook, websites, emails and ads.
• Develop campaign concepts, messaging, taglines, and visuals copy.
• Write social captions, short-form scripts, and audience-tailored content.
• Translate briefs into persuasive, audience-focused copy.

Connaissances

Copywriting

Content writing

Creative writing

SEO basics

Social media literacy

Formation

Bachelor's Degree in Advertising, Marketing, Communications, Journalism, Literature, or related creative discipline

Description du poste

• Develop creative, engaging, and strategic copywriting for multiple clients across various industries, ensuring each brand's voice, tone, and communication objectives are consistently maintained.
• Create content for various digital platforms, including Instagram, TikTok, Facebook, websites, landing pages, email campaigns, and digital advertisements.
• Develop creative concepts, campaign messaging, key visuals copy, taglines, headlines, and engaging content ideas for digital marketing campaigns.
• Write compelling social media captions, short-form video scripts, storytelling content, and platform-specific copy tailored to different target audiences.
• Translate marketing briefs and client objectives into clear, persuasive, and audience-focused communication.
• Adapt writing styles and brand voices across different clients, ranging from professional and informative B2B communication to casual, trendy, and engaging B2C content.
• Develop copy for performance marketing campaigns, including ad headlines, descriptions, promotional messages, push notifications, and strong Calls to Action (CTAs).
• Create SEO-friendly content for websites, blogs, landing pages, and product descriptions while maintaining readability and brand relevance.
• Collaborate closely with the Creative, Social Media, Account Management, Graphic Design, and Video Production teams to ensure consistent messaging across all deliverables.
• Conduct research on client industries, products, competitors, audience insights, and current digital trends to develop relevant and effective content.
• Review, edit, and proofread copy to ensure accuracy, clarity, consistency, and quality before publication or client submission.
• Incorporate client feedback and internal revisions while maintaining creative quality and meeting project deadlines.

Requirements

• Bachelor's Degree in Advertising, Marketing, Communications, Journalism, Literature, or a related creative discipline.
• 2–3+ years of experience as a Copywriter, Content Writer, or Creative Writer, preferably within a creative agency, digital marketing agency, or in-house creative team.
• Strong creative portfolio demonstrating experience in developing campaign concepts, social media content, digital advertisements, brand communication, and short-form video scripts.
• Excellent writing, storytelling, editing, and proofreading skills in Bahasa Indonesia. Good English writing skills are an advantage.
• Strong understanding of social media platforms, particularly Instagram, TikTok, Facebook, and their respective content formats and audience behaviors.
• Ability to develop engaging and persuasive copy across different formats, including headlines, captions, scripts, taglines, promotional content, and advertising copy.
• Understanding of brand positioning, brand voice, audience segmentation, and digital marketing communication.
• Basic understanding of SEO principles and the ability to write search-engine-optimized content.
• Ability to manage multiple projects and clients simultaneously, adapt to different brand guidelines, and work under tight deadlines.
• Detail-oriented, proactive, creative, and open to feedback, with strong communication and collaboration skills.
• Comfortable working in a fast-paced agency environment and handling multiple rounds of revisions.

Starting in 2020, United Entertainment has become one of the largest digital community fanbase in Indonesia with specialty in Micro Community fanbase. Our hyper focused on community segmentation makes our growth & engagement extremely high because it's very relatable with our audience preferences: Girls community, Music & Entertainment, Sports, Foodies, Millenials, and many more.