COPYWRITER

Life Behind Bars; Serpong; Hybrid; IDR 133,920,000 - 212,040,000; Full time

Benefits offered by this job

Hybrid work model

Creative team culture

Job summary

Life Behind Bars is seeking a skilled copywriter to craft compelling, on-brand copy across product descriptions, social media, ads, and campaigns. You will collaborate with marketing, design, and product teams to ensure messaging aligns with visuals and strategy.

We value sharp writing, tone adaptability, and a strong grasp of brand voice. The role offers a hybrid work setup in BSD/Tangerang and opportunities for growth within a passionate creative team.

Qualifications

• Exceptional writing, editing, and proofreading skills in English.
• Proven copywriting experience for brands/agencies; portfolio required.
• Ability to adapt tone for web, social, and print.
• Strategic thinker linking copy to business goals.
• Strong collaboration with marketing, design, and product teams.
• Highly organized with keen attention to deadlines.

Responsibilities

• Develop clear, creative, on-brand copy for campaigns, ads, packaging, product pages, social media, email, and beyond.
• Collaborate with marketing, design, and product teams to align messaging with visuals and strategy.
• Adapt brand voice for different channels while maintaining consistency.
• Generate fresh content ideas for marketing and storytelling that resonate with audiences.
• Edit and proofread copy to ensure high standards of grammar and impact.
• Stay up-to-date with language trends and digital platform nuances.
• Utilize AI tools to enhance productivity and ideation in copywriting processes.

Skills

Copywriting

Editing

Proofreading

Brand voice

Tone adaptation

Cross-functional

SEO basics

AI tools

Tools

Canva

Job description

Craft compelling, original, and purposeful copy that speaks to our audience across all channels, from product descriptions to social media posts, ads, and campaign taglines. You’ll help shape the voice of the brand and ensure consistency in everything we communicate.

OBJECTIVE

To produce copy that is not only persuasive and engaging but also reflects our brand’s ethos, supports our business goals, and connects meaningfully with our diverse audience, all while adhering to our copywriting guideline. The ideal candidate combines sharp writing skills with a deep understanding of tone, storytelling, and modern digital communication.

KEY RESPONSIBILITIES

• Develop clear, creative, and on-brand copy for campaigns, ads, packaging, product pages, social media, email, and beyond.
• Collaborate closely with the marketing, design, and product teams to align messaging with visuals and strategy.
• Adapt and refine brand voice for different channels while maintaining consistency.
• Generate fresh ideas for content marketing and storytelling that resonate with our core audience and beyond.
• Edit and proofread copy to ensure high standards of grammar, clarity, and impact.
• Stay up-to-date with language trends, cultural movements, and digital platform nuances.
• (Plus) Use AI tools efficiently in the copywriting process to enhance productivity, ideation, and clarity.

Required Skills and Qualifications

• Exceptional writing, editing, and proofreading skills in English.
• Proven experience in copywriting for a brand, agency, or digital platform (portfolio required).
• Ability to adapt tone and style for different mediums (e.g. web, social, print).
• A strategic thinker who understands how copy supports business and brand goals.
• Strong collaboration skills; able to work with cross-functional teams.
• Highly organized with excellent attention to detail and deadlines.
• Good sense of taste and design sensibility that helps ensure copy and visuals work in harmony.
• (Plus) Basic visual design ability (e.g. creating simple layouts, social mockups using tools like Canva).
• (Plus) Comfortable with short-form, phone-based content creation (e.g. creating captions, simple overlays, or light edits for social stories or Reels).
• (Plus) Familiarity with AI writing tools, SEO best practices, and modern content marketing.
• Competitive compensation with performance-based incentives.
• Hybrid work setup (some remote, some in-office in BSD/Tangerang).
• Company recreational activities
• Work alongside a close-knit team of passionate creatives, designers, and builders.