Creative Copywriter

SPIRAL SFS Group Indonesia; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 90,000,000 - 180,000,000; Full time

Job summary

SPIRAL SFS Group Indonesia is seeking a Copywriter who loves ideas before words. You will craft attention-grabbing copy to build our brand and help the sales team close deals.

Develop ad angles for Meta/TikTok/Google, maintain brand voice, write chat scripts, product descriptions, and promo materials, while researching audiences to uncover insights and meet tight deadlines.

Qualifications

• 1–3 years or more of experience as a copywriter.
• Sharp, natural writing in Bahasa Indonesia; functional English.
• Understanding of copywriting frameworks (AIDA, PAS) and sales funnels.
• Open to feedback and comfortable working with deadlines.

Responsibilities

• Develop copy ideas and angles for ads (Meta, TikTok, Google), with multiple variations for A/B testing.
• Build and maintain our brand tone of voice across all channels.
• Write chat scripts for the sales/CS team: opening, handling objections, follow-up, and closing.
• Write product copy: descriptions, USPs, sales pages, and promo materials.
• Research audiences, competitors, and customer feedback to find strong insights.

Skills

Copywriting experience

Bahasa Indonesia writing

English proficiency

AIDA/PAS frameworks

Deadline-oriented

Job description

We’re looking for a Copywriter who loves coming up with ideas before writing a single word. You’ll be the person behind the words we use to grab attention, build our brand, and help our sales team close deals.

Job Descriptions:

• Develop copy ideas and angles for ads (Meta, TikTok, Google), with multiple variations for A/B testing
• Build and maintain our brand tone of voice across all channels
• Write chat scripts for the sales/CS team: opening, handling objections, follow-up, and closing
• Write product copy: descriptions, USPs, sales pages, and promo materials
• Research audiences, competitors, and customer feedback to find strong insights

Qualifications:

• 1–3 years or more of experience as a copywriter
• Sharp, natural writing in Bahasa Indonesia; functional English
• Understanding of copywriting frameworks (AIDA, PAS) and sales funnels
• Open to feedback and comfortable working with deadlines

Nice to have:

• Experience writing sales scripts or chat copy