Freelance Copywriter (Bahasa Indonesia)

WPP Company; Indonesia; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

WPP Production in Indonesia seeks an experienced freelance Copywriter (Bahasa Indonesia) to shape creative direction and transcreate content for campaigns across Indonesia. You will craft clear, compelling copy for web, in-store, and marketing communications, while maintaining brand voice and accuracy across channels.

The role requires a technical eye, strong writing skills in Bahasa Indonesia and English, and the ability to collaborate with editors, translators and production teams in a

Qualifications

• Proven copywriting craft across Bahasa Indonesia campaigns.
• Strong understanding of brand voice and tone.
• Experience working with international and local brands.
• Able to present ideas clearly with concise detail.
• Detail-oriented and able to maintain quality under deadlines.

Responsibilities

• Transcreate/write and elevate campaign copy for Indonesia market across channels.
• Maintain consistent brand voice across media formats.
• Ensure messaging aligns with English master copy and product/brand messages.
• Guide and review translated copy from partners for quality and accuracy.
• Collaborate with editors, translators and production teams to ensure high standards.
• Review TV, print and digital assets to steer client-facing campaigns.

Skills

Copywriting

Brand voice

Bahasa Indonesia

English proficiency

Creativity

Collaboration

Attention to detail

Job description

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Overview

As an integral part of the team, the freelance Copywriter (Bahasa Indonesia) will help shape the creative direction and transcreation of content in Bahasa Indonesia and be responsible for creating clear, concise and compelling copy for the client's web, in-store, eDMs and other marketing communication platforms in Indonesia.

The ideal candidate is technically-savvy, possesses a keen eye and an exceptional attention to detail to ensure clarity and accuracy in each project copy. He/She should be flexible, adaptable and results-driven, with the skills to work across stakeholders, and an ability to focus and prioritise in a fast-paced, ever-changing environment.

You will be required to build strong working relationships with the in-market and global teams to ensure delivery of linguistically and tonally perfect campaigns that will ensure the client's products stand out in your market.

This is a freelance role with no end date.

Responsibilities

• Transcreate/Write, review, and elevate campaign copy that result in effective and compelling communication for the client's brand and products across Indonesia
• Maintain consistency in the brand's tone of voice regardless of media format
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product message
• Guide and maintain the quality of the translated long copy
• Review, rewrite and approve all translated marketing copy from our translation partners
• Work with a team of other copywriters, editors and translators and take full responsibility for the quality and accuracy of their work
• Validate TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client

Qualifications

• Accomplished advertising creative director/senior copywriter (for Bahasa Indonesia copy across Indonesia)
• Creative thinker with solid copywriting skills and thorough understanding of tone/brand voice
• Worked on international and local brands
• Confident when presenting creative ideas and able to do that in a simple, clear way, with just the right amount of detail
• Cares about the craft and obsessed with excellent writing that is thoughtful, meaningful, clear, inspiring and provocative at times
• A conceptual creative who can come up with big ideas (when needed) but also capable of paying attention to the smallest details.
• Exceptional verbal and written communication skills in Bahasa Indonesia and English
• Understanding of language subtleties (especially when it comes to adapting creative)
• Team player – easy to get along with and able to work closely with Editors and wider production teams
• Possess a good sense of humour (trust us, there'll be days when you'll need it)
• Must be able to perform effectively and efficiently under time pressure.
• Must be flexible and able to adapt within an environment of constant change

Why work here:

At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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