Product Copywriter (Multiple Seniority Level Positions are Available)

GudangAda; Kelapa Dua; On-site; IDR 111,600,000 - 178,560,000; Full time

Benefits offered by this job

Multicultural environment

Huge impact on society

Growth opportunities

Job summary

GudangAda, a leading Indonesian B2B marketplace, is seeking a Product Copywriter to humanize digital products with words and streamline user journeys. You will partner with researchers, designers, product managers, and engineers to craft concise, conversational copy and maintain a cohesive copy style guide.

The role emphasizes strong communication, stakeholder management, and adaptability in a dynamic startup setting, with opportunities to impact millions of traditional retailers across

Qualifications

• 1–3 years of experience as a Product Copywriter (or similar role) in a tech or digital environment.
• A portfolio that showcases your copywriting craft and impact on product problems.
• Working knowledge of design thinking and processes, particularly for digital products and services.
• Ability to follow and contribute to content style guides and to work with design systems.

Responsibilities

• Craft product copy: gather data on user needs and competitors to inform copy approach; develop cohesive narratives across touchpoints; write clear, concise, and useful copy; contribute to the copy style guide; conduct usability testing with senior copywriters; monitor copy effectiveness with the product team and designers.
• Communicate and manage stakeholders' expectations: clarify product strategy with product managers, researchers, designers, and engineers; communicate concepts clearly to align stakeholders; deliver copy to deadlines.
• Collaborate with other roles: work with product researchers and designers to learn user needs; ensure designs are harmonious; build strong relationships with team members.

Skills

English proficiency

Indonesian proficiency

Communication skills

Stakeholder management

Interpersonal skills

Adaptability

Job description

Product Copywriter (Multiple Seniority Level Positions are Available)

• Full-time

GudangAda is a leading B2B marketplace platform with USD 120+ million raised from Sequoia Capital, Alpha JWC, Asia Partner, and Falcon Edge. GudangAda connects FMCG stakeholders in Indonesia to empower the FMCG value chain from transaction to distribution. We focus on addressing the underserved needs of millions of traditional retailers in Indonesia, a segment that faces challenges including limited product variety, uncompetitive wholesale prices, lack of access to producers’ promotional support, and lack of reliable and cost-effective delivery services.

As a Product Copywriter at GudangAda, your main job is to humanize digital products with words, turning complex problems into simple communications. You will gather information about users, understand how they think and feel, and produce concise, conversational, and useful copy. You will work with researchers, designers, product managers, and engineers, requiring strong interpersonal, prioritization, and stakeholder management skills.

Main Responsibilities:

• Craft product copy:
  • Gather data on consumer, market, and competitor conditions to inform copy approach and anticipate possible user scenarios.
  • Develop cohesive narratives across messaging touchpoints.
  • Write clear, concise, conversational, and useful copy that guides users in navigating and completing their journey seamlessly within our digital products and services.
  • Adhere to and contribute to the evolution of the product copy style guide.
  • With consultation from senior copywriters, conduct usability testing, analyze user feedback, and hold copy critique sessions to check the performance of UI copy and conduct iterations based on the results.
  • Monitor copy effectiveness and relevance in cooperation with the product team and designers.
• Communicate and manage stakeholders' expectations:
  • Clarify product strategy with product managers, researchers, designers, and engineers to ensure copy accuracy and cohesiveness.
  • Apply strategic thinking to communicate concepts and ideas to stakeholders in a structured manner to ensure alignment.
  • Deliver copy according to the agreed timeline.
• Collaborate with other roles:
  • Collaborate with product researchers and designers to learn about user needs and with product designers to ensure logical and harmonious designs.
  • Build a positive relationship with product researchers, designers, managers, and engineers.

Qualifications:

• 1-3 years of experience as a Product Copywriter (or similar role) in a tech or digital environment.
• A portfolio that showcases your copywriting craft, contributions in solving digital product problems, lessons learned from past projects, and impacts of copy solutions.
• Working knowledge of design thinking and processes, particularly in writing for digital products and services.
• Ability to follow and contribute to improving content style guides and to work with design systems.
• Competency in English and proficiency in Indonesian with a good understanding of nuances, grammar, and structure.
• Strong sense of accountability and adaptability.
• Ability to juggle different contexts and assignments within a dynamic start-up environment.
• Excellent communication and interpersonal skills. You will need to explain concepts and ideas across diverse groups of people.

What you will get:

• Experience working in a multicultural environment.
• Huge impact on society.
• Learning opportunities to accelerate your professional and personal growth in a growing startup.