Content Planner

JOY GROUP 橘宜集团; Jakarta Pusat; On-site; IDR 180,000,000 - 310,000,000; Full time

Job summary

JOY GROUP 橘宜集团 is seeking a Content Planner to develop and execute conversion-driven TikTok content strategies that boost consumer engagement and GMV. You will translate product USPs and campaigns into engaging content plans aligned with trends and platform dynamics.

Collaborating with Content Creators, KOLs, Livestream, Commercial and Product teams, you will analyze performance data and adjust content direction to maximize impact across the consumer journey in Indonesia and beyond.

Qualifications

• 3+ years of experience in content planning, TikTok content, or social media strategy.
• Strong understanding of social commerce and conversion.
• Ability to connect content performance to business results.

Responsibilities

• Develop TikTok content plans and strategies with a focus on conversion and GMV.
• Understand TikTok trends, algorithms, audience behavior, formats, and performance drivers.
• Translate product USPs and campaigns into compelling content ideas.
• Plan content across the full consumer journey from awareness to conversion.
• Analyze content performance and use data to refine direction, formats, hooks, and topics.
• Collaborate with Content Creators, KOLs, Livestream, Commercial, and Product teams to ensure alignment.

Skills

Content Planning

TikTok Content

Social Media

Content Strategy

Data-Driven

Job description

The Content Planner is responsible for developing and executing conversion-driven content strategies for TikTok, with a strong focus on consumer engagement, content performance, and GMV growth. This role will translate business, product, and campaign objectives into relevant and compelling content plans that are aligned with TikTok trends, audience behavior, and platform dynamics.

What You’ll Do

• Develop TikTok content plans and strategies with a strong focus on conversion and GMV
• Understand TikTok trends, algorithms, audience behavior, formats, and what makes content perform
• Translate product USPs, consumer insights, campaigns, and commercial objectives into content ideas
• Plan content based on the full consumer journey
• Analyze content performance and use data to improve content direction, formats, hooks, and topics
• Work closely with Content Creators, KOLs, Livestream, Commercial, and Product teams to ensure content is aligned and effective
• Monitor competitors, trends, and platform developments to identify new opportunities

What We’re Looking For

• 3+ years of experience in Content Planning, TikTok Content, Social Media, Content Strategy, or a similar role
• Strong understanding of social commerce platform
• Strong commercial mindset and understanding of conversion, sales, and GMV
• Good content sense
• Data-driven and comfortable using content performance data to make decisions
• Able to connect content performance with business results
• Strong collaboration and communication skills
• Beauty, FMCG, lifestyle, or consumer brands experience is highly preferred
• Experience working in social commerce environment is a strong advantage