Commercial Lead

PT Koro Coffee Indonesia; Provinsi Bali; On-site; IDR 223,200,000 - 401,760,000; Full time

Job summary

Koro Roasters in Bali is seeking a commercially driven professional to own the plan from insight through launch, covering B2B sales, marketing execution, ecommerce performance, partnerships, and events.

You will work closely with the founder on priorities and brand direction, and with the operations team on what can be delivered reliably.

Responsibilities

• Build and manage the B2B pipeline: prospecting, conversations, samples, first orders, repeat orders, and account growth
• Lead the commercial side of product launches. Define the audience, offer, channels, launch plan, responsibilities, budget, and measures of success before work begins; review results afterwards
• Plan marketing campaigns that serve clear business goals. Brief content and design, coordinate distribution across relevant channels, and use results to decide what to repeat or change
• Improve ecommerce sales by identifying where customers drop off and prioritising practical improvements with the founder and team
• Develop partnerships, cuppings, and activations with a clear purpose and a follow-up plan
• Lead a small number of commercial initiatives at a time. Keep contributors aligned, surface blockers early, and provide a concise weekly account of progress, decisions needed, and results

Job description

Koro Roasters is a Bali-based specialty coffee roastery building a consumer brand around Indonesian coffee and growing its wholesale business. You will own the plan from customer insight through launch and follow-up. That includes B2B sales, marketing execution, ecommerce performance, partnerships, and events. You will work closely with the founder on priorities and brand direction, and with the operations team on what can be delivered reliably.

Key responsibilities

Build and manage the B2B pipeline: prospecting, conversations, samples, first orders, repeat orders, and account growth

Lead the commercial side of product launches. Define the audience, offer, channels, launch plan, responsibilities, budget, and measures of success before work begins; review results afterwards

Plan marketing campaigns that serve clear business goals. Brief content and design, coordinate distribution across relevant channels, and use results to decide what to repeat or change

Improve ecommerce sales by identifying where customers drop off and prioritising practical improvements with the founder and team

Develop partnerships, cuppings, and activations with a clear purpose and a follow-up plan

Lead a small number of commercial initiatives at a time. Keep contributors aligned, surface blockers early, and provide a concise weekly account of progress, decisions needed, and results

About you

You have personally owned a sales pipeline or marketing initiatives or revenue result and can explain what you changed and what happened

You have taken a product, campaign, or partnership from plan to market and evaluated the outcome

You can coordinate people across sales, marketing, design, and operations, with clear briefs and deadlines

You understand how to sell to Indonesian cafés, restaurants, hotels, or other relevant business buyers

You are comfortable using simple sales and marketing data to make decisions. Coffee expertise is welcome; commercial judgment and follow-through matter more

About us

Koro Roasters is a Bali-based specialty coffee roastery building a consumer brand around Indonesian coffee and growing its wholesale business.