Event & Retail Activation Lead (Bali-Based)

PT IBM Indonesia; Denpasar; On-site; IDR 279,000,000 - 446,400,000; Full time

Job summary

IBMC is seeking an energetic Event & Retail Activation Lead to drive on-the-ground brand activation across Bali. Based in Bali, you will visit premium venues, host cacao tastings, and turn connections into revenue while representing a premium ceremonial cacao brand.

You will travel frequently to major hubs (Canggu, Ubud, Uluwatu, Seminyak), build partnerships, and deliver weekly targets with a high degree of autonomy and frontline customer engagement.

Qualifications

• Fluent in English with strong presentation skills.
• Extensive experience in hospitality, luxury retail, or brand activation is a plus.
• Willingness to travel across Bali and work autonomously in a fast-paced environment.

Responsibilities

• Execute High-Frequency Activations: Organize, set up, and host cacao tasting stations at high-traffic hubs, studios, markets, and boutiques.
• Drive Direct Field Sales: Own weekly sales targets, approach clients, optimize pitches, and drive conversions.
• B2B Partnership Development: Convert visited locations into wholesale partners stocking retail boxes or menus.
• Brand Ambassadorship: Represent the brand in Bali with engaging storytelling and premium sensory experiences.
• Pipeline Sourcing & Governance: Track visits, tasting metrics, leads, and menu placement for regional follow-ups.

Skills

Brand activation

Sales

Event coordination

Public speaking

Networking

Job description

IBMC is assisting a client in hiring a dynamic commercial pioneer. Our client engaged in a premium ceremonial cacao brand rooted in Indonesia. Working directly with family farmers in Flores, they produces exceptional ceremonial cacao with total traceability from tree to cup. Our mission is to establish ceremonial cacao as a premium, intentional drink experience across luxury cafés, restaurants, wellness sanctuaries, and lifestyle spaces. As we scale our distribution footprint across Bali, we are seeking a passionate storyteller to lead our on-the-ground activation strategy.

We are looking for an extraordinarily outgoing, high-energy Event & Retail Activation Lead based in Bali. Your core mission is to introduce tourists, expats, and lifestyle partners to ceremonial cacao through high-frequency tasting activations and field sales. This unique role combines brand representation, direct sales, community engagement, and field operations. You will spend most of your time on the move, visiting premium venues across Bali’s key hubs, running interactive cacao tastings, and turning connections into commercial revenue.

Key Responsibilities

• Execute High-Frequency Activations: Organize, set up, and host active cacao tasting stations at high-traffic location hubs (e.g., Zest, Alchemy), yoga studios, community markets, and lifestyle boutiques.
• Drive Direct Field Sales: Take absolute ownership of weekly units sold and injected revenue targets. Proactively approach potential clients, optimize conversion wordings, and confidently nudge buying behavior.
• B2B Partnership Development: Convert visited locations into official wholesale partners that stock retail boxes, feature ceremonial cacao on their menus, or offer it directly to their wellness communities.
• Brand Ambassadorship: Act as the face of our client in Bali by passionately telling the brand story, explaining origin/fermentation parameters, and creating a welcoming, premium sensory experience.
• Pipeline Sourcing & Governance: Maintain meticulous tracking of all visited locations, tasting metrics, qualified retail leads, and menu placement opportunities to support regional team follow-ups.

What Success Looks Like (Weekly Targets)

• 5 Experiential tasting activations successfully executed.
• 3 Qualified retail leads generated.
• 1 New brand partner successfully onboarded.

Requirements

• Location: Must be permanently based or residing in Bali, Indonesia.
• Language Mastery: Fully fluent in English with excellent verbal presentation skills (mandatory for targeting the expat and tourist demographic). Fluency in Bahasa Indonesia is a strong plus.
• Personality Profile: Extremely outgoing, charismatic, and genuinely thrives when starting conversations and pitching products to strangers.
• Mobility: Possession of reliable transport and full willingness to travel frequently across Bali’s major wellness hubs (Canggu, Ubud, Uluwatu, and Seminyak).
• Interests: Deep alignment or keen interest in specialty food, coffee culture, hospitality, or the wellness industry.
• Core Traits: Organized, reliable, self-motivated, and comfortable working independently without constant desk supervision.
• Experience in hospitality, specialty coffee, high-end retail, event management, or brand activation is a major plus but not mandatory.
• Join a rapidly growing, high-vibe premium conscious brand.
• Highly flexible and dynamic work environment with high autonomy.
• Direct involvement in regional brand distribution and community building.
• Deep networking opportunities within Bali’s elite lifestyle and hospitality sectors.