Brand Strategy Manager — Campaigns, Insights & Growth

PT Rekso Nasional Food (McDonald's Indonesia); Jakarta Utara; On-site; IDR 360,000,000 - 540,000,000; Full time

Job summary

PT Rekso Nasional Food (McDonald’s Indonesia) is seeking an experienced Brand Manager to lead the annual brand strategy and coordinate cross‑functional marketing activities. You will partner with advertising and media agencies to translate marketing calendars into effective campaigns and ensure alignment with business goals.

The role requires a minimum of five years in brand management or similar, with a strong foundation in marketing concepts, market research, and customer insights.

Qualifications

• Educational background in marketing, business administration, communications, or a related field.
• Proven minimum 5 years experience as a brand manager or similar role.
• Foundation in marketing concepts, business strategy, market research, and customer behavior.
• At least five years of professional marketing-related experience is recommended.
• Ability to understand market data, consumer insights, and competitive landscapes.
• Ability to assess issues and develop solutions quickly.
• Ability to manage promotional campaigns and make modifications to achieve company goals.
• Think of new ways to engage customers and define sales and distribution channels.
• Use initiative and pay attention to detail.

Responsibilities

• Develop annual brand strategic plan.
• Work with advertising agency to develop objectives and strategies for ATL/BTL programs and ensure good execution.
• Collaborate with media agency to translate marketing calendar into media planning and buying strategy.
• Liaise with media agency to analyze media expenditures and their effectiveness and develop reports for management.
• Coordinate development of promotion programs, public relations, brand activation and market research with managers.
• Review campaign performance (post campaign report) and submit recommendations to adjust the brand plan to meet budget.
• Work with Marketing budget supervisor to monitor monthly expenditures per budget.
• Review market dynamics and updates on competitors' campaigns (TVC, print ads, brand activation).
• Develop store brief and other communication tools for Operation team.
• Carry out store visits to understand operation needs and evaluate campaign effectiveness.
• Involve in pre/post ads production including photo sessions.
• Liaise with Operation, Training, SCQA to ensure local store marketing complies with marketing strategies.

Skills

Brand management

Marketing concepts

Market research

Customer behavior

Campaign management

Initiative & detail

Education

Bachelor's in Marketing

Bachelor's in Business Administration

Bachelor's in Communications

Job description

PT Rekso Nasional Food (McDonald’s Indonesia) is seeking an experienced Brand Manager to lead the annual brand strategy and coordinate cross‑functional marketing activities. You will partner with advertising and media agencies to translate marketing calendars into effective campaigns and ensure alignment with business goals.

The role requires a minimum of five years in brand management or similar, with a strong foundation in marketing concepts, market research, and customer insights.