Marketing Brand Manager

PT Rekso Nasional Food (McDonald's Indonesia); Jakarta Utara; On-site; IDR 360,000,000 - 540,000,000; Full time

Job summary

PT Rekso Nasional Food (McDonald’s Indonesia) is seeking an experienced Brand Manager to lead the annual brand strategy and coordinate cross‑functional marketing activities. You will partner with advertising and media agencies to translate marketing calendars into effective campaigns and ensure alignment with business goals.

The role requires a minimum of five years in brand management or similar, with a strong foundation in marketing concepts, market research, and customer insights.

Qualifications

• Educational background in marketing, business administration, communications, or a related field.
• Proven minimum 5 years experience as a brand manager or similar role.
• Foundation in marketing concepts, business strategy, market research, and customer behavior.
• At least five years of professional marketing-related experience is recommended.
• Ability to understand market data, consumer insights, and competitive landscapes.
• Ability to assess issues and develop solutions quickly.
• Ability to manage promotional campaigns and make modifications to achieve company goals.
• Think of new ways to engage customers and define sales and distribution channels.
• Use initiative and pay attention to detail.

Responsibilities

• Develop annual brand strategic plan.
• Work with advertising agency to develop objectives and strategies for ATL/BTL programs and ensure good execution.
• Collaborate with media agency to translate marketing calendar into media planning and buying strategy.
• Liaise with media agency to analyze media expenditures and their effectiveness and develop reports for management.
• Coordinate development of promotion programs, public relations, brand activation and market research with managers.
• Review campaign performance (post campaign report) and submit recommendations to adjust the brand plan to meet budget.
• Work with Marketing budget supervisor to monitor monthly expenditures per budget.
• Review market dynamics and updates on competitors' campaigns (TVC, print ads, brand activation).
• Develop store brief and other communication tools for Operation team.
• Carry out store visits to understand operation needs and evaluate campaign effectiveness.
• Involve in pre/post ads production including photo sessions.
• Liaise with Operation, Training, SCQA to ensure local store marketing complies with marketing strategies.

Skills

Brand management

Marketing concepts

Market research

Customer behavior

Campaign management

Initiative & detail

Education

Bachelor's in Marketing

Bachelor's in Business Administration

Bachelor's in Communications

Job description

PT Rekso Nasional Food (McDonald's Indonesia) 4.4 View all jobs

• Educational background in marketing, business administration, communications, or a related
• field
• Proven minimum 5 years experience as a brand manager or similar role
• Provides a foundation in marketing concepts, business strategy, market research, and customer behavior
• At least five years of professional marketing-related experience is recommended
• The ability to understand market data, consumer insights, and competitive landscapes
• The ability to assess issues and develop solutions quickly
• The ability to manage promotional campaigns and make modifications to gain company's goal
• The ability to think of new ways to engage with customers and define sales and distribution channels
• The ability to use initiative and pay attention to detail

Strong communication skills, across department, agencies, and build strong working

relationships

Job Description :

• Develop annual brand strategic plan
• Work closely with advertising agency to develop marketing objectives and strategies for ATL/BTL programs and ensure good execution
• Work closely with media agency to translate approved marketing calendar into effective media planning and buying strategy
• Liaise with media agency to analyze media expenditures and their effectiveness and develop

reports to share with the management

• Coordinate the development of promotion programs, public relations, brand activation and market research activities with respective managers
• Review the performance of each campaigns (post campaign report) and submit recommendation for change in the brand plan to remedy non achievement to budget
• Work together with Marketing budget supervisor to monitor monthly expenditure in accordance to approved budget
• Review market dynamics and continuously update of competitor's latest campaign including TVC, print advertisement and brand activation programs
• Develop store brief and other communication tools required for Operation team
• Carry out store visits on a regular basis to stay abreast of needs of operation, efficient practice of strategies to determine customer's acceptance and evaluate effectiveness of campaign/promotion
• Actively involved in pre and post ads production including photo session
• Liaise with other departments (Operation, Training, SCQA) to ensure marketing programs in local stores including local store marketing programs are in accordance with marketing strategies.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Fast Food/Takeaway Outlets More than 10,000 employees

Employees are important assets for McDonald's. Every employee represents the promise behind the McDonald's brand. The dedication and loyalty of our employees are rewarded in many ways. That is why we have loyal employees with us for 10-20 years in joy and sorrow.

McDonald's Indonesia is looking for the energetic, smart, experienced and qualified person. Please join us to bigger and grow with us.

Employees are important assets for McDonald's. Every employee represents the promise behind the McDonald's brand. The dedication and loyalty of our employees are rewarded in many ways. That is why we have loyal employees with us for 10-20 years in joy and sorrow.

McDonald's Indonesia is looking for the energetic, smart, experienced and qualified person. Please join us to bigger and grow with us.