Senior Brand Manager — Strategy, NPD & 360 Campaigns

PT. Agrinesia Raya; Bogor; In loco; IDR 360.000.000 - 720.000.000; Tempo pieno

Descrizione del lavoro

PT Agrinesia Raya is seeking a senior Brand Manager to lead brand strategy, develop 360 campaigns, and drive product development in the FnB/FMCG space. You will align digital and traditional marketing to build a strong brand and ensure consistent messaging across channels.

The role requires a Bachelor’s degree and 7+ years in brand management, with strong relationship skills and excellent communication. On-site work in Bogor, Indonesia, with potential for growth.

Competenze

• Bachelor's degree in Business, Communication, Management, Economics, Advertising & Management Studies.
• Minimum 7 years in brand management or related field.
• Experience in FnB retail or FMCG industry is preferred.
• Strong relationship management and excellent communication for brand awareness.
• Experience in new product development and launches is a plus.

Mansioni

• Create brand strategy based on data and product pipeline.
• Design research-based brand strategy and develop brand using digital and non-digital marketing.
• Monitor product performance and define focus to maintain high margin contribution.
• Create 360 campaign strategy aligned with business objectives.
• Develop new products with R&D based on consumer insights and launches.
• Supervise advertising, product design and other marketing to maintain branding consistency.
• Communicate brand personality and company's core ideas to consumers.

Conoscenze

Brand management

Relationship management

Communication skills

New product development

New product launch

FMCG experience

Formazione

Bachelor's degree in Business/Management/Advertising

Descrizione del lavoro

PT Agrinesia Raya is seeking a senior Brand Manager to lead brand strategy, develop 360 campaigns, and drive product development in the FnB/FMCG space. You will align digital and traditional marketing to build a strong brand and ensure consistent messaging across channels.

The role requires a Bachelor’s degree and 7+ years in brand management, with strong relationship skills and excellent communication. On-site work in Bogor, Indonesia, with potential for growth.