Assistant Manager – Consumer, Market & Competitive Intelligence
PT Rekso Nasional Food (McDonald's Indonesia)
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Job summary
PT Rekso Nasional Food (McDonald's Indonesia) is seeking an energetic, smart and experienced professional to lead consumer research, market intelligence and analytics, translating insights into actionable recommendations.
The role focuses on monitoring trends, pricing and competitive movements, building robust databases, and leveraging AI tools to strengthen intelligence gathering. Strong Excel/PPT and English communication are essential, with 4–7 years of relevant experience.
Qualifications
- 4 to 7 years in Consumer Insights, Market Intelligence, Strategy, Consulting, Analytics or related fields
- Qualitative research experience is an advantage
- Strong analytical, strategic & consumer/commercial thinking
- Strong storytelling and ability to connect the dots
- Proactive, curious, high ownership and comfortable with ambiguity & high pace
- Strong Excel/PPT and English communication skills
Responsibilities
- Lead consumer research, product testing & consumer-based pricing/conjoint research
- Translate insights into clear “What changed? So what? Now what?” recommendations
- Monitor consumer trends, competitors, pricing, promotions & market movements
- Build & maintain consumer, market & competitive databases, norms & benchmarks
- Leverage AI & new tools to strengthen intelligence gathering and synthesis
Skills
Job description
PT Rekso Nasional Food (McDonald's Indonesia) 4.4 View all jobs
- Lead consumer research, product testing & consumer-based pricing/conjoint research
- Translate insights into clear “What changed? So what? Now what?” recommendations
- Monitor consumer trends, competitors, pricing, promotions & market movements
- Build & maintain consumer, market & competitive databases, norms & benchmarks
- Leverage AI & new tools to strengthen intelligence gathering and synthesis
What we’re looking for:
4 to 7 years in Consumer Insights, Market Intelligence, Strategy, Consulting, Analytics or related fields
Qualitative research experience is an advantage
Strong analytical, strategic & consumer/commercial thinking
Strong storytelling and ability to connect the dots
Proactive, curious, high ownership and comfortable with ambiguity & high pace
Strong Excel/PPT and English communication skills
Selection: Take-home business case + PPT assessment + English presentation.
Employees are important assets for McDonald's. Every employee represents the promise behind the McDonald's brand. The dedication and loyalty of our employees are rewarded in many ways. That is why we have loyal employees with us for 10-20 years in joy and sorrow.
McDonald’s Indonesia is looking for the energetic, smart, experienced and qualified person. Please join us to bigger and grow with us.
Employees are important assets for McDonald's. Every employee represents the promise behind the McDonald's brand. The dedication and loyalty of our employees are rewarded in many ways. That is why we have loyal employees with us for 10-20 years in joy and sorrow.
McDonald’s Indonesia is looking for the energetic, smart, experienced and qualified person. Please join us to bigger and grow with us.
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