Strategic Consumer & Market Intelligence Lead

PT Rekso Nasional Food (McDonald's Indonesia)

Jakarta Utara

On-site

IDR 400,000,000 - 700,000,000

Full time

9 days ago

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Job summary

PT Rekso Nasional Food (McDonald's Indonesia) is seeking an energetic, smart and experienced professional to lead consumer research, market intelligence and analytics, translating insights into actionable recommendations.

The role focuses on monitoring trends, pricing and competitive movements, building robust databases, and leveraging AI tools to strengthen intelligence gathering. Strong Excel/PPT and English communication are essential, with 4–7 years of relevant experience.

Qualifications

4 to 7 years in Consumer Insights, Market Intelligence, Strategy, Consulting, Analytics or related fields
Qualitative research experience is an advantage
Strong analytical, strategic & consumer/commercial thinking
Strong storytelling and ability to connect the dots
Proactive, curious, high ownership and comfortable with ambiguity & high pace
Strong Excel/PPT and English communication skills

Responsibilities

Lead consumer research, product testing & consumer-based pricing/conjoint research
Translate insights into clear “What changed? So what? Now what?” recommendations
Monitor consumer trends, competitors, pricing, promotions & market movements
Build & maintain consumer, market & competitive databases, norms & benchmarks
Leverage AI & new tools to strengthen intelligence gathering and synthesis