Brand Strategy & Activation Lead

McDonald's Indonesia; Jakarta Pusat; On-site; IDR 300,000,000 - 420,000,000; Full time

Job summary

McDonald's Indonesia is seeking an experienced Brand Manager to lead the development of annual brand strategy and coordinate cross-functional activities across advertising, media planning, and market research. The role focuses on optimizing campaigns and driving customer engagement through tailored promotions and store activations.

The candidate should have a strong background in marketing, business strategy and data-driven decision making, with excellent communication across departments and

Qualifications

• Understanding marketing concepts, business strategy, market research, and customer behavior.
• Proven ability to assess issues and develop quick solutions.

Responsibilities

• Develop annual brand strategic plan.
• Collaborate with advertising agency to set objectives for ATL/BTL campaigns and ensure execution.
• Translate marketing calendar with media agency into effective media planning and buying strategy.
• Analyze media expenditures and prepare management reports.
• Coordinate promotion programs, PR, brand activation and market research activities.
• Review campaigns and propose changes to improve budget achievement.
• Monitor monthly expenditures with Marketing budget supervisor.

Skills

Marketing concepts

Business strategy

Market research

Consumer behavior

Data analysis

Campaign management

Customer engagement

Communication skills

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, communications

Job description

McDonald's Indonesia is seeking an experienced Brand Manager to lead the development of annual brand strategy and coordinate cross-functional activities across advertising, media planning, and market research. The role focuses on optimizing campaigns and driving customer engagement through tailored promotions and store activations.

The candidate should have a strong background in marketing, business strategy and data-driven decision making, with excellent communication across departments and