Insights Strategist: Consumer & Competitive Intelligence
McDonald's Indonesia
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Job summary
McDonald's Indonesia in Jakarta is seeking an Assistant Manager for Consumer, Market & Competitive Intelligence to join our Strategy & Insights team. You will turn consumer, market and competitive signals into clear insights that influence business decisions.
You’ll lead consumer research, market intelligence, and pricing research; build databases; and leverage AI tools to strengthen intelligence gathering and synthesis.
Qualifications
- 4 to 7 years in Consumer Insights, Market Intelligence, Strategy, Consulting, Analytics or related fields.
- Qualitative research experience is an advantage.
- Strong analytical, strategic and consumer/commercial thinking.
- Strong storytelling and ability to connect the dots.
- Proactive, curious, high ownership and comfortable with ambiguity & high pace.
- Strong Excel and English communication skills.
Responsibilities
- Lead consumer research, product testing & consumer-based pricing/conjoint research.
- Lead consumer listening, market & competitive intelligence.
- Translate insights into clear “What changed? So what? Now what?” recommendations.
- Monitor consumer trends, competitors, pricing, promotions & market movements.
- Build & maintain consumer, market & competitive databases, norms & benchmarks.
- Leverage AI & new tools to strengthen intelligence gathering and synthesis.
Skills
Tools
Job description
McDonald's Indonesia in Jakarta is seeking an Assistant Manager for Consumer, Market & Competitive Intelligence to join our Strategy & Insights team. You will turn consumer, market and competitive signals into clear insights that influence business decisions.
You’ll lead consumer research, market intelligence, and pricing research; build databases; and leverage AI tools to strengthen intelligence gathering and synthesis.
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