Brand Activation Manager — FMCG Events, Hybrid

Pt Karya Megah Gunungmas; Tangerang; Hybrid; IDR 350,000,000 - 520,000,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary and incentives

Well-known FMCG brands

Professional growth

Job summary

Marriott International in Tangerang is seeking an energetic Brand Activation Manager to orchestrate impactful brand experiences for a FMCG portfolio. You will manage on-ground and digital activations, working with internal teams and external agencies to ensure seamless execution and maximum brand impact.

The ideal candidate has 5+ years in brand activation, strong consumer marketing knowledge, and excellent communication skills.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 5 years of brand activation or field marketing experience (FMCG preferred).
• Proven ability to manage multiple projects from concept to execution.
• Strong understanding of consumer marketing, promotions, and events.
• Excellent organizational, communication, and interpersonal skills.

Responsibilities

• Develop and execute integrated brand activation plans, including in-store promotions, events, and digital campaigns.
• Manage the budget for activation activities, ensuring cost-effectiveness and strong ROI.
• Collaborate with brand marketing teams to align activation programs with overall strategy.
• Coordinate with sales teams and distributors to ensure effective in-store visibility and promotions.
• Measure and report on activation campaign effectiveness, providing insights for future initiatives.

Skills

Brand activation

Event management

Budget management

Stakeholder coordination

Education

Bachelor's degree

Tools

Microsoft Excel

CRM tools

Job description

Marriott International in Tangerang is seeking an energetic Brand Activation Manager to orchestrate impactful brand experiences for a FMCG portfolio. You will manage on-ground and digital activations, working with internal teams and external agencies to ensure seamless execution and maximum brand impact.

The ideal candidate has 5+ years in brand activation, strong consumer marketing knowledge, and excellent communication skills.