Brand Manager

Pt Sant Group Indonesia; Jawa Barat; Hybrid; IDR 500,000,000 - 800,000,000; Full time

Benefits offered by this job

Performance bonuses

Health insurance

Retirement plans

Job summary

Pt Sant Group Indonesia seeks a dynamic Brand Manager to lead key brands in its FMCG portfolio. Based in Jakarta, this role blends strategic thinking with hands-on execution in a hybrid work setting.

You will develop annual brand plans, conduct market research, oversee integrated campaigns across digital, ATL and BTL, manage the P&L, collaborate with product development, and report results to senior management.

Qualifications

• 5+ years of brand management experience in FMCG.
• Proven track record of launching and managing consumer brands in Indonesia.
• Strong marketing fundamentals, consumer behavior awareness, and market dynamics.
• Excellent analytical and presentation skills, with cross-functional collaboration.

Responsibilities

• Develop and implement annual brand plans with objectives, strategies, and tactics.
• Conduct market research and competitive analysis to identify growth opportunities.
• Oversee integrated marketing campaigns across digital, ATL, and BTL.
• Manage the brand P&L, budgeting and profitability.
• Collaborate with product development on new initiatives and renovations.
• Coordinate with sales for in-market execution of plans and promotions.
• Monitor performance metrics and report insights to senior management.
• Build relationships with agencies, media partners, and external stakeholders.
• Deeply understand the target consumer to ensure resonant messaging.

Skills

Brand strategy

Market research

Campaign management

P&L management

Stakeholder mgmt

Communication

Data interpretation

Education

Bachelor's degree in Marketing

MBA

Tools

Marketing analytics tools

Job description

Job Description

About the Role Our client, a rapidly growing and innovative Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and strategic Brand Manager to lead and elevate key brands within their portfolio. This role is based in the bustling heart of Jakarta, Indonesia.

Developing, communicating, and executing brand strategies that align with business objectives, improve market share, elevate brand equity, and create differentiated consumer engagement.

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactics, to achieve business goals.
• Conduct market research and competitive analysis to identify consumer insights, market trends, and growth opportunities.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
• Manage the brand's P&L, ensuring profitability and efficient budget allocation.
• Collaborate with the product development team on new product initiatives and renovations, ensuring alignment with brand strategy.
• Work closely with the sales team to ensure effective in-market execution of brand plans and promotions.
• Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.
• Build and maintain strong relationships with advertising agencies, media partners, and external stakeholders.
• Foster a deep understanding of the target consumer and ensure brand messaging resonates effectively.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 5 years of experience in brand management within the FMCG sector.
• Proven track record of successfully launching and managing consumer brands in the Indonesian market.
• Strong understanding of marketing principles, consumer behavior, and market dynamics in the FMCG industry.
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Creative and innovative thinker with strong project management capabilities.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in Microsoft Office Suite and marketing analytics tools.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities.
• Willingness to adopt a hybrid work model, balancing remote work with office-based collaboration in Jakarta.

Benefits Our client offers a competitive salary, performance bonuses, and a comprehensive benefits package including health insurance and retirement plans. Opportunities for professional growth and development within a leading FMCG company are abundant. This role provides the chance to shape and grow iconic brands in the vibrant Indonesian market.