Brand Strategy Lead, FMCG: Multi-Brand & Regional Growth

Triputra Group; Bekasi; On-site; IDR 1,200,000,000 - 1,800,000,000; Full time

Job summary

Triputra Group in Indonesia is seeking a Brand Management Department Head to guide multi-brand strategy across food and beverage categories and ensure strong market positioning.

The role leads consumer insights, IMC across ATL/BTL and digital campaigns, and regional marketing alignment. You will mentor a high‑performing team, collaborate with executive leadership, agencies, and regional partners to drive brand growth and governance.

Responsibilities

• Develop and manage the company’s overall multi‑brand strategy, positioning, and portfolio architecture across multiple product categories.
• Lead integrated marketing communication (IMC) strategies, including ATL, BTL, digital campaigns, product launches, and consumer engagement initiatives.
• Translate consumer insights and market research into effective brand strategies and creative campaign directions.
• Provide strategic direction and manage relationships with advertising agencies, creative partners, media agencies, and production vendors.
• Establish and maintain brand governance, visual identity standards, and consistent communication across all channels.
• Monitor marketing performance, campaign effectiveness, and brand investment to maximize business impact and return on investment.
• Collaborate with regional marketing teams to ensure consistent brand execution while supporting localized market strategies.
• Lead, mentor, and develop the brand management team to strengthen strategic capabilities and execution excellence.

Job description

Triputra Group in Indonesia is seeking a Brand Management Department Head to guide multi-brand strategy across food and beverage categories and ensure strong market positioning.

The role leads consumer insights, IMC across ATL/BTL and digital campaigns, and regional marketing alignment. You will mentor a high‑performing team, collaborate with executive leadership, agencies, and regional partners to drive brand growth and governance.