Brand Specialist

PT. ABADINUSA USAHASEMESTA; Jakarta Utara; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

PT. ABADINUSA USAHASEMESTA in Jakarta is seeking a Brand Specialist to shape our brand strategy and growth. You will analyze brand, customer, market and competitor insights to deliver strategic recommendations for positioning, messaging and differentiation.

You will develop brand guidelines, ensure consistent brand implementation across digital and offline channels, review visuals and materials, and support market research to drive business growth.

Qualifications

• Bachelor's degree in marketing, business management, or related field.
• Minimum 2 years experience in brand specialist, management, marketing or consumer/market insights.
• Strong understanding of brand strategy, positioning, and brand identity.
• Proficient in English (verbal and written).
• Strong analytical, strategic thinking, and communication skills.
• Detail-oriented with ability to ensure consistent brand implementation across platforms.
• Experience in marketing activation, event management, or promotional activities is a plus.

Responsibilities

• Analyze brand, customer, market, and competitor insights to provide strategic recommendations for brand positioning and growth.
• Develop brand strategies, including positioning, value proposition, messaging, and differentiation to strengthen brand identity and market presence.
• Ensure consistent implementation of brand guidelines across digital platforms and offline media.
• Review brand visuals, product displays, and promotional materials to ensure guideline compliance and provide direction for consistent brand implementation.
• Support market research and evaluate brand performance to identify opportunities and drive business growth.

Skills

Brand strategy

Brand positioning

Brand identity

English proficiency

Analytical thinking

Strategic thinking

Communication skills

Detail-oriented

Education

Bachelor's degree in marketing

Job description

Analyze brand, customer, market, and competitor insights to provide strategic recommendations for brand positioning and growth.

Develop brand strategies, including brand positioning, value proposition, brand messaging, and brand differentiation, to strengthen brand identity and market presence.

Ensure consistent implementation of company and principal brand guidelines across digital platforms and offline media.

Review brand visuals, product displays, and promotional materials to ensure brand guideline compliance and provide direction for consistent brand implementation

Support market research and evaluate brand performance to identify improvement opportunities and drive business growth.

What are we looking for?

Bachelor’s degree in marketing communication, business management, or other related major

Minimum 2 years experience in brand specialist, management, marketing or consumer/market insights

Strong understanding and proficiency in brand strategy, positioning, and brand identity

Proficient in English (verbal and written)

Strong analytical, strategic thinking, and communication skills.

Detail-oriented with the ability to ensure consistent brand implementation across various platforms.

Experience in marketing activation, event management, or promotional activities is a plus.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• How many years' experience do you have as a Brand Specialist?
• Kualifikasi mana yang kamu miliki?

We have been a medical and scientific laboratory distribution company for more than 45 years. Our vision is to be the trusted solution enabler in the medical and scientific industry with world-class standards to enhance the quality of life. We are dedicated to accelerating the sustainable growth of medical innovations through our expertise and quality excellence. Our priority is to #ServingQualityFirst to the customers.

We value #OURABN people to always Open Mind to new ideas, Unity to build a winning team, Reliable in work with good ethics, Adaptive towards changes in sustainable growth, Boldness to be confident and excellent in our work, and Never Give Up! in reaching our goals.

We have been a medical and scientific laboratory distribution company for more than 45 years. Our vision is to be the trusted solution enabler in the medical and scientific industry with world-class standards to enhance the quality of life. We are dedicated to accelerating the sustainable growth of medical innovations through our expertise and quality excellence. Our priority is to #ServingQualityFirst to the customers.

We value #OURABN people to always Open Mind to new ideas, Unity to build a winning team, Reliable in work with good ethics, Adaptive towards changes in sustainable growth, Boldness to be confident and excellent in our work, and Never Give Up! in reaching our goals.

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