Brand Marketing and Program Specialist

PT Mentari Books Indonesia; Tangerang Selatan; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT Mentari Books Indonesia is seeking a Brand Marketing and Program Specialist to develop strategies, drive brand campaigns, and lead impactful events that strengthen our presence. You will manage events end-to-end, translate ideas into actionable programs, and ensure consistency across digital and offline campaigns.

The role requires a marketing-related bachelor's degree with a 3.3+ GPA, 2–3 years in branding or event management, and strong English communication.

Qualifications

• Bachelor's degree with GPA 3.3+ (from a reputable university).
• 2–3 years of branding/marketing or event management experience.
• Strong understanding of brand strategy, digital marketing, event marketing, and consumer insight.
• Professional proficiency in English (written and spoken).
• Willing to travel across Indonesia.

Responsibilities

• Manage and execute marketing events from planning to implementation.
• Transform input into measurable marketing strategies, concepts or programs.
• Coordinate multiple internal and external events aligned with brand objectives.
• Analyze market trends, consumer behavior and competitor activity to support strategies.
• Prepare campaign/event reports and provide improvement recommendations.
• Design, implement and evaluate marketing programs to strengthen brand identity.
• Oversee branding activities across digital and offline campaigns to ensure consistency.

Skills

Brand strategy

Digital marketing

Event marketing

Consumer insight

Presentation skills

Multitasking

Coordination

English proficiency

Education

Bachelor's degree in Marketing/Communications/Management

Job description

We are looking for a Brand Marketing and Program Specialist who is creative, communicative, and passionate about building impactful brand experiences. In this role, you will be responsible for developing marketing strategies, driving brand campaigns, and executing engaging events that strengthen our company's presence.

Job Description:

Manage and execute marketing events, including planning, coordination, and implementation.

Transform management input and ideas into measurable marketing strategies, concepts, or programs.

Handle multiple internal and external events in line with the company's brand and marketing objectives.

Analyze market trends, consumer behavior, and competitor activities to support marketing strategies.

Prepare campaign/event reports and provide recommendations to improve brand and marketing performance.

Design, implement, and evaluate marketing programs to strengthen the company's brand.

Manage branding activities, digital and offline campaigns, ensuring brand identity consistency.

Requirements:

Bachelor's degree in Marketing, Communications, Management, or a related field from a reputable university with a minimum GPA of 3.3.

Minimum 2-3 years of experience in branding, marketing, or event management.

Strong understanding of brand strategy, digital marketing, event marketing, and consumer insight.

Creative, communicative, and analytical thinker with the ability to develop effective marketing programs.

Experienced in managing marketing projects/campaigns and events from planning to evaluation.

Strong teamwork, multitasking, coordination, and presentation skills.

Proficient in English, both written and spoken.

Willing to travel across Indonesia.