Brand Marketing Specialist

Pengiklan Anonim; Tangerang; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Pengiklan Anonim is seeking a Brand Marketing specialist to shape brand strategy and run multi-channel campaigns across offline and digital channels. You will analyze markets, competitors, and consumer insights to guide decisions and ensure consistent messaging and visuals with stakeholders and agencies.

The role involves leading NPD launches, managing budgets, and delivering performance reports to management from our Tangerang-based team. A minimum 2 years in FMCG marketing is expected."

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• Minimum 2 years of experience in Brand Marketing or similar roles.
• Experience in FMCG, especially snack or food categories.
• Strong understanding of brand management, consumer insights, and marketing communications.
• Hands-on experience managing multi-channel marketing campaigns (offline & digital).
• Strong analytical skills with experience in market research and performance analysis.
• Excellent communication, presentation, and stakeholder management skills.
• Creative, detail-oriented, and able to manage multiple projects under tight deadlines.
• Ability to work independently as well as collaboratively in a team environment.
• Experience planning, allocating, and controlling A&P and other marketing budgets to support brand initiatives.

Responsibilities

• Develop and execute brand marketing strategies aligned with target consumers and brand positioning.
• Plan, manage, and evaluate integrated marketing campaigns (ATL, BTL, and Digital).
• Conduct market, consumer, and competitor analysis to support brand decision-making.
• Manage brand communications including key messages, visual guidelines, and tone of voice.
• Collaborate with Sales, Trade Marketing, R&D, and external agencies (creative, digital, media).
• Lead and support new product launches (NPD), including concept development, packaging, and promotional activities.
• Monitor and analyze campaign performance using KPIs (brand health, awareness, penetration, and sales impact).
• Manage brand marketing budgets effectively and efficiently.
• Prepare regular performance reports and presentations for management.

Skills

Brand management

Campaign planning

Market analysis

Stakeholder management

Multichannel marketing

Presentation skills

Team collaboration

Education

Bachelor's degree in Marketing, Business, Communication

Job description

Key Responsibilities

• Develop and execute brand marketing strategies aligned with target consumers and brand positioning
• Plan, manage, and evaluate integrated marketing campaigns (ATL, BTL, and Digital)
• Conduct market, consumer, and competitor analysis to support brand decision-making
• Manage brand communication including key messages, visual guidelines, and tone of voice
• Collaborate with Sales, Trade Marketing, R&D, and external agencies (creative, digital, media)
• Lead and support new product launches (NPD), including concept development, packaging, and promotional activities
• Monitor and analyze campaign performance using relevant KPIs (brand health, awareness, penetration, and sales impact)
• Manage brand marketing budgets effectively and efficiently
• Prepare regular performance reports and presentations for management

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communication, or a related field
• Minimum 2 years of experience in Brand Marketing, Marketing Specialist, or similar roles
• Experience in FMCG, especially snack or food categories
• Strong understanding of brand management, consumer insights, and marketing communications
• Hands-on experience managing multi-channel marketing campaigns (offline & digital)
• Strong analytical skills with experience in market research and performance analysis
• Excellent communication, presentation, and stakeholder management skills
• Creative, detail-oriented, and able to manage multiple projects under tight deadlines
• Ability to work independently as well as collaboratively in a team environment
• Experienced in planning, allocating, and controlling A&P and other marketing-related budgets to support brand initiatives

Placement Area: Tangerang - Alam Sutera

Product: Biscuits and Snack Foods