Brand Specialist

Aplikasi SUPER; Tangerang Selatan; On-site; IDR 133,920,000 - 267,840,000; Full time

Job summary

Aplikasi SUPER in South Tangerang, Banten, Indonesia is seeking a Marketing lead to shape and execute local branding efforts.

You will develop campaigns, manage the brand budget, forge partnerships, and drive end-to-end marketing across ATL, BTL, and digital channels.

Fluency in Bahasa Indonesia and English, strong storytelling, and the ability to collaborate with diverse teams are essential in this fast-paced role.

Qualifications

• Solid understanding of consumer value drivers and brand dynamics.
• Strong storytelling ability for creative development.
• Fluent in Bahasa Indonesia and English (written and spoken).
• Analytical and strategic problem-solving skills.
• Experience with integrated campaigns (ATL, BTL, Digital).
• Ability to drive branding initiatives with minimal reliance on paid advertising.

Responsibilities

• Develop and implement local marketing mix aligned with brand guidelines.
• Plan, propose, and manage brand communication budgets and campaigns.
• Manage partnerships with brands or KOLs to amplify campaigns.
• Collaborate across functions for end-to-end campaign planning, execution, and insights.
• Plan and manage branding programs that are effective.
• Serve as a culture ambassador promoting company values internally and externally.

Skills

Brand storytelling

Campaign planning

Cross-functional collaboration

Budget management

Strategic thinking

Agile execution

Job description

South Tangerang, Banten, Indonesia Marketing

About Super

We are a group of business enthusiasts, scientists, communicators, designers, productive mothers, and many more who are unified and unduly spirited to work towards one big vision and goal. As a leading social commerce platform in Indonesia, we aim to solve economic inequality distribution across rural areas by building agent networks and hyperlocal supply chains to make goods more affordable. Aplikasi Super goes beyond passion and creativity to decipher social issues in our surroundings.

Key Responsibilities

• Develop and implement local marketing mix elements, ensuring that solutions are developed and/or adapted in adherence to brand manifesto and guidelines.
• Propose and manage the brand communication budget and campaigns: strategic campaign planning, media planning, media buying, and creative development.
• Manage partnership with other brands or KOL to amplify the awareness campaigns.
• Actively collaborate across function and streams as required on campaign end to end planning, execution, monitoring, building insights to action report.
• Plan and manage tactical branding programs that are effective.
• Be a culture ambassador and advocate of our company values; be it through relationships cultivated internally or externally.

Role Requirements

• Solid understanding of consumers value drivers, brand choice drivers and performance dynamics.
• Highly creative storyteller who can design the narratives and strongly influence the creative development process.
• Fluent in both written and spoken Bahasa Indonesia and English.
• Strong analytical skills and a strategic yet creative problem solver.
• Out-of-the-box thinker who could come up with branding initiatives without overly reliant on large-scale paid advertising.
• Demonstrated hands-on experience in managing successful both brand and marketing Integrated (ATL + BTL + Digital) campaigns.
• A good communicator, and must be able to deal with different stakeholders from a variety of backgrounds.
• A strong self-starter, with a willingness to take responsibility and make things happen collaboratively.
• Being agile in working under a high-paced and dynamic environment through continuous iteration to answer the market and customer needs.
• Ability to take the initiative and make consensus decisions, and to articulate clearly and precisely what are the needs of customer through various scenarios.

Join Super

At Super, we are continuously providing equal, unparalleled opportunities across various business operating pillars from operations, commercial, and technology for all candidates from diverse types of backgrounds and expertise.

#GabungSedulurSuper and help solve Indonesias unequal economic distribution.