Brand and Marketing Communication Specialist

Highpoint Group; Pluit; On-site; IDR 180,000,000 - 260,000,000; Full time

Job summary

HighPoint Group seeks a Brand and Marketing Communication Specialist to build brand identity and lead integrated campaigns across content and digital channels. The role involves planning and executing campaign strategies, developing engaging content across digital and offline platforms, and managing brand communication to support product visibility and sales.

You will collaborate with Product Marketing, Digital Marketing, and Sales teams to ensure consistent messaging and campaign execution

Qualifications

• Minimum S1 education in Marketing, Communication, Management, or related fields.
• Minimum 2 years of experience in Marketing Communication, Digital Marketing, Content Strategy, Campaign Management, or related fields.
• Strong understanding of branding principles, campaign planning, and content development across digital and offline channels.
• High mobility and ability to work independently and as part of a team.

Responsibilities

• Plan and execute integrated marketing campaigns (digital and offline) to increase brand awareness and drive product engagement.
• Develop and manage content strategy across digital channels (social media, website, email) as well as offline collaterals (brochures, catalogues, in-store materials).
• Maintain brand identity, brand guidelines, and brand positioning consistency across all campaigns and content.
• Coordinate with Digital Marketing team on content calendar, campaign performance, and channel optimization.
• Coordinate with Product Marketing team to ensure campaign and content messaging aligns with product positioning and launch timelines.
• Plan and manage public relations activities, media partnerships, events, and sponsorships to strengthen brand presence.
• Monitor campaign performance, content engagement metrics, and brand perception, and provide recommendations for improvement.
• Manage relationships with external vendors such as agencies, content creators, photographers, videographers, and media partners.
• Build and maintain relationships with Designers, Interior Designers, Architects, Consultants, Contractors, and other relevant parties to support brand visibility.
• Coordinate with Sales, Product Marketing, Digital Marketing, and other relevant teams to ensure campaign and communication initiatives align with market and project needs.

Skills

Communication

Presentation

Negotiation

Relationship building

Digital marketing

Content strategy

Branding principles

Campaign analytics

Education

Bachelor's degree

Job description

Brand and Marketing Communication Specialist

The Brand & Marketing Communication Specialist is responsible for building brand identity and driving integrated marketing campaigns across content and digital channels to strengthen brand awareness and market positioning. The role involves planning and executing campaign strategies, developing engaging content across digital and offline platforms, and managing brand communication to support product visibility and sales. The Brand & Marketing Communication Specialist works closely with Product Marketing, Digital Marketing, and Sales teams to ensure consistent brand messaging and campaign execution across all touchpoints.

Key responsibilities

Plan and execute integrated marketing campaigns (digital and offline) to increase brand awareness and drive product engagement

Develop and manage content strategy across digital channels (social media, website, email) as well as offline collaterals (brochures, catalogues, in-store materials)

Maintain brand identity, brand guidelines, and brand positioning consistency across all campaigns and content

Coordinate with Digital Marketing team on content calendar, campaign performance, and channel optimization

Coordinate with Product Marketing team to ensure campaign and content messaging aligns with product positioning and launch timelines

Plan and manage public relations activities, media partnerships, events, and sponsorships to strengthen brand presence

Monitor campaign performance, content engagement metrics, and brand perception, and provide recommendations for improvement

Manage relationships with external vendors such as agencies, content creators, photographers, videographers, and media partners

Build and maintain relationships with Designers, Interior Designers, Architects, Consultants, Contractors, and other relevant parties to support brand visibility

Coordinate with Sales, Product Marketing, Digital Marketing, and other relevant teams to ensure campaign and communication initiatives align with market and project needs

Requirements :

Minimum S1 education from any discipline, preferably Marketing, Communication, Management, or related fields

Minimum 2 years of experience in Marketing Communication, Digital Marketing, Content Strategy, Campaign Management, or related fields

Strong understanding of branding principles, campaign planning, and content development across digital and offline channels

Strong communication, presentation, negotiation, and relationship building skills

Solid digital marketing knowledge (social media, content strategy, campaign analytics) — a must, not just a plus

Creative with strong visual and content sensibility and commercial awareness

High mobility and ability to work independently and as part of a team

HighPoint Group was first founded with the establishment of a single furniture workshop in 1985. Since then, HighPoint has continuously improve to conquer the challenge of market growth while still preserving the excellent quality and details in each product.

Today, with a group of manufacturing companies, a distribution company, a business unit in decorative material, an interior design and contracting division, 4 warehouses and a nation-wide distribution network, HighPoint Group continues to develop to become the best work and living solution enterprise.

Vision : Inspiring Life with Innovative Home and Office Furnishing

Mission : Making it easy for everyone to create ideal Living and Work space

HighPoint Group was first founded with the establishment of a single furniture workshop in 1985. Since then, HighPoint has continuously improve to conquer the challenge of market growth while still preserving the excellent quality and details in each product.

Today, with a group of manufacturing companies, a distribution company, a business unit in decorative material, an interior design and contracting division, 4 warehouses and a nation-wide distribution network, HighPoint Group continues to develop to become the best work and living solution enterprise.

Vision : Inspiring Life with Innovative Home and Office Furnishing

Mission : Making it easy for everyone to create ideal Living and Work space