Brand Manager

PT Radiant Sentral Nutrindo; Pluit; On-site; IDR 90,000,000 - 130,000,000; Full time

Job summary

PT Radiant Sentral Nutrindo is seeking a seasoned Brand Marketing professional to develop annual strategies and manage activities across Modern Trade and Traditional Trade in Indonesia. You will steer brand identity, promotions, and multi-channel campaigns while collaborating with sales teams to ensure flawless execution.

The role requires 3–5 years in brand or trade marketing within FMCG/healthcare sectors, strong analytics, and excellent communication.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience in brand management, trade marketing, or related roles (FMCG/healthcare/consumer goods background preferred).
• Strong understanding of Modern Trade and Traditional Trade dynamics, including consumer promotion strategies.
• Excellent project management, organizational, and cross-functional collaboration skills.
• Strong analytical skills with the ability to translate data into actionable brand and trade strategies.
• Proficiency in English (both written and spoken).
• Exceptional communication and presentation skills.

Responsibilities

• Develop and implement annual brand strategies and marketing plans in line with company objectives.
• Manage brand positioning, identity, and guidelines across all consumer touchpoints.
• Design and execute consumer promotions in Modern Trade and Traditional Trade to maximize sales and brand visibility.
• Collaborate with Key Account and Sales GT/MT teams to ensure strong execution of promotions and trade programs.
• Conduct market and competitor analysis to identify opportunities, threats, and consumer insights.
• Plan, execute, and evaluate integrated marketing campaigns (ATL, BTL, digital).
• Monitor brand performance including sales, market share, and consumer engagement, and provide actionable insights.
• Manage relationships with external agencies (creative/media/PR/activation) to deliver campaigns.
• Control brand marketing budget and ensure effective ROI.
• Ensure compliance with company policies and regulatory requirements in all brand communications.

Skills

Brand management

Trade marketing

Promotional planning

Marketing analytics

Project management

English proficiency

Education

Bachelor’s degree in Marketing/Communications

Job description

Develop and implement annual brand strategies and marketing plans in line with company objectives.

Manage brand positioning, identity, and guidelines across all consumer touchpoints.

Design and execute consumer promotions in both Modern Trade (supermarkets & drugstores) and Traditional Trade (general trade/retailers) to maximize sales and brand visibility.

Work closely with Key Account (Sales MT) and Sales GT teams to ensure strong execution of consumer promotions and trade programs.

Conduct market and competitor analysis to identify opportunities, threats, and consumer insights.

Plan, execute, and evaluate integrated marketing campaigns (ATL, BTL, and digital).

Monitor brand performance, including sales, market share, and consumer engagement, and provide actionable insights.

Manage relationships with external agencies (creative/media/PR/activation) to deliver impactful campaigns.

Control brand marketing budget and ensure effective ROI.

Ensure compliance with company policies and regulatory requirements in all brand communications.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field.

Minimum 3–5 years of experience in brand management, trade marketing, or related roles (FMCG/healthcare/consumer goods background preferred).

Strong understanding of Modern Trade and Traditional Trade dynamics, including consumer promotion strategies.

Excellent project management, organizational, and cross-functional collaboration skills.

Strong analytical skills with the ability to translate data into actionable brand and trade strategies.

Proficiency in English (both written and spoken).

Exceptional communication and presentation skills.

Proficiency in digital marketing tools and platforms is an advantage.

Ability to thrive in a fast-paced, dynamic work environment.

PT. Radiant Sentral Nutrindo is one subsidiary of Radiant Group, which is engaged in the distribution of Food Supplement and Skin Care, as Twinlab, Wellness, Natural Plus, Natrol, Kinohimitsu, etc. PT. Radiant Sentral Nutrindo always maintains high standard in carrying food supplement and skin care brands, by selecting only high quality for consumers in Indonesia.

To support our rapid growth, we are looking for highly motivated candidates to fill the following position(s).

PT. Radiant Sentral Nutrindo is one subsidiary of Radiant Group, which is engaged in the distribution of Food Supplement and Skin Care, as Twinlab, Wellness, Natural Plus, Natrol, Kinohimitsu, etc. PT. Radiant Sentral Nutrindo always maintains high standard in carrying food supplement and skin care brands, by selecting only high quality for consumers in Indonesia.

To support our rapid growth, we are looking for highly motivated candidates to fill the following position(s).