Brand Marketing Specialist

PT Organik Sehat Alami; Jakarta Selatan; On-site; IDR 12,000,000 - 24,000,000; Full time

Job summary

PT Organik Sehat Alami in South Jakarta is seeking a Brand Marketing Specialist to turn a brand into something people notice, remember, and choose. You’ll work at the intersection of brand strategy, consumer insight, creativity, digital marketing, and commercial growth.

The role involves developing annual marketing plans, building integrated campaigns across social media, e-commerce, CRM, and offline activations, and turning data into clear insights for action and business impact.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or related fields.
• 3–5 years of experience in Brand Marketing, Integrated Marketing, Digital Marketing, or Commercial Marketing.
• Strong understanding of brand strategy, positioning, consumer behaviour, and integrated marketing communication.
• Hands-on experience managing digital campaigns, social media, e-commerce, and marketing performance.

Responsibilities

• Develop and execute brand marketing strategies and annual marketing plans aligned with business objectives.
• Build integrated campaigns across social media, digital channels, e-commerce, partnerships, CRM, and offline activations.
• Translate brand positioning into clear and compelling campaign concepts, communication messages, and consumer experiences.
• Identify consumer insights, market trends, and competitor movements to uncover new opportunities for brand growth.
• Work closely with Creative, Social Media, Sales, E-commerce, and Commercial teams to ensure strong and consistent brand execution.
• Manage campaigns end-to-end, from briefing, planning, budgeting, execution, monitoring, to post-campaign evaluation.
• Track marketing performance and turn data into clear insights, recommendations, and next actions.
• Manage marketing budget effectively while ensuring campaigns contribute to measurable business impact.

Skills

Brand marketing

Digital marketing

Campaign planning

Analytics

Stakeholder management

Education

Bachelor’s degree in Marketing, Communication, Business, or related fields

Tools

CRM tools

Social media platforms

E-commerce platforms

Job description

PT Organik Sehat Alami | South Jakarta | Full-Time

We’re looking for a Brand Marketing Specialist who knows how to turn a brand into something people notice, remember, and choose.

This role is ideal for someone who enjoys working at the intersection of brand strategy, consumer insight, creativity, digital marketing, and commercial growth.

You will take part in shaping how our brands show up in the market — from campaign ideas and digital communication to consumer activation and performance evaluation.

This is not just a campaign execution role. We are looking for someone who can understand the bigger picture, translate business objectives into strong marketing initiatives, and continuously find new ways to grow the brand.

What You’ll Own

Develop and execute brand marketing strategies and annual marketing plans aligned with business objectives.

Build integrated campaigns across social media, digital channels, e-commerce, KOL/creator partnerships, CRM, and offline activations.

Translate brand positioning into clear and compelling campaign concepts, communication messages, and consumer experiences.

Identify consumer insights, market trends, and competitor movements to uncover new opportunities for brand growth.

Work closely with Creative, Social Media, Sales, E-commerce, and Commercial teams to ensure strong and consistent brand execution.

Manage campaigns end-to-end, from briefing, planning, budgeting, execution, monitoring, to post-campaign evaluation.

Track marketing performance and turn data into clear insights, recommendations, and next actions.

Manage marketing budget effectively while ensuring campaigns contribute to measurable business impact.

Build strong relationships with external partners including agencies, creators, KOLs, communities, media, and strategic partners.

Continuously explore fresh ideas to strengthen brand relevance, engagement, and consumer preference.

What We’re Looking For

Bachelor’s degree in Marketing, Communication, Business, or related fields.

Minimum 3–5 years of experience in Brand Marketing, Integrated Marketing, Digital Marketing, or Commercial Marketing.

Strong understanding of brand strategy, positioning, consumer behaviour, and integrated marketing communication.

Hands‑on experience managing digital campaigns, social media, e-commerce, and marketing performance.

Strong analytical skills with the ability to turn numbers into meaningful business and marketing insights.

Strong creative judgment with the ability to evaluate ideas from both a brand and commercial perspective.

Excellent communication, presentation, and stakeholder management skills.

Comfortable managing multiple projects in a fast‑moving and highly collaborative environment.

Experience in FMCG, wellness, nutrition, organic products, beauty, lifestyle, or consumer brands will be highly valued.

You naturally ask:

“What does the consumer actually need?”

“Will this idea strengthen the brand?”

“How will this campaign impact the business?”

You are comfortable switching between creative discussions, campaign planning, performance data, and commercial conversations.

Most importantly, you want to build brands that are not only visually attractive, but also relevant, trusted, and commercially strong.

SESA started the journey over a long life-changing experience that began with Our Founder, Lucky Chan.

He is committed to providing high‑quality organic and healthy products available in Indonesia. He traveled over the world curating the products himself, and began approaching and proposing each supplier.

At SESA Indonesia we work as one family, focusing on humanity value, health and happiness. Our big mission is to bringing up humanity benefit through healthy, happy and lively people. Inspiring the agents of change to grow the concept of healthy living and into a health movement in the future.

SESA started the journey over a long life-changing experience that began with Our Founder, Lucky Chan.

He is committed to providing high‑quality organic and healthy products available in Indonesia. He traveled over the world curating the products himself, and began approaching and proposing each supplier.

At SESA Indonesia we work as one family, focusing on humanity value, health and happiness. Our big mission is to bringing up humanity benefit through healthy, happy and lively people. Inspiring the agents of change to grow the concept of healthy living and into a health movement in the future.