B2B Marketing Manager

Alva; Tangerang; Sur place; IDR 100 440 000 - 167 400 000; Plein temps

Résumé du poste

Alva is seeking a B2B Marketing Specialist to plan, develop, and optimize campaigns for business customers. You will analyze customer data, map journeys, and collaborate with Sales to strengthen client relationships throughout the lifecycle.

Partner with Product Management and Digital Marketing to craft strong product positioning, create blogs, whitepapers, webinars, and case studies, and drive website traffic, leads, and brand presence at events.

Responsabilités

• Plan, develop, and optimize B2B marketing campaigns and initiatives based on business and customer needs
• Analyze customer data and insights to develop targeted marketing strategies, including customer journey mapping, satisfaction surveys, and customer segmentation
• Collaborate with the Sales team to strengthen relationships with B2B clients and partners throughout the customer lifecycle
• Work closely with the Product Management team to develop effective product positioning and go-to-market strategies
• Develop and utilize B2B marketing content, including blogs, whitepapers, webinars, and case studies, to engage target audiences and strengthen brand positioning
• Collaborate with the Digital Marketing team to increase website traffic, generate qualified leads, and support lead conversion
• Manage and oversee the company’s brand presence at B2B events, including trade shows, conferences, and business summits

Description du poste

• Plan, develop, implement, and optimize B2B marketing campaigns and initiatives based on business and customer needs
• Analyze customer data and insights to develop targeted marketing strategies, including customer journey mapping, satisfaction surveys, and customer segmentation
• Collaborate with the Sales team to strengthen relationships with B2B clients and partners throughout the customer lifecycle
• Work closely with the Product Management team to develop effective product positioning and go-to-market strategies
• Develop and utilize B2B marketing content, including blogs, whitepapers, webinars, and case studies, to engage target audiences and strengthen brand positioning
• Collaborate with the Digital Marketing team to increase website traffic, generate qualified leads, and support lead conversion
• Manage and oversee the company’s brand presence at B2B events, including trade shows, conferences, and business summits