Brand Marketing Manager

Rexus Indonesia; Jakarta Pusat; On-site; IDR 150,000,000 - 230,000,000; Full time

Job summary

Rexus Indonesia is seeking a results-driven Marketing professional to own the annual and quarterly roadmaps, align with business goals, and lead cross-channel campaigns in Jakarta. You will shape content strategy, manage product launch campaigns, and drive performance analytics across IG and TikTok, collaborating with product, creative, and operations teams.

The role demands strong leadership, clear communication, and the ability translate data into actionable plans.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 2 years of marketing experience (consumer brand, D2C preferred).
• Strong understanding of social media (IG, TikTok) and digital marketing fundamentals.
• Ability to turn business goals into actionable marketing plans.
• Strong analytical skills to read data and KPIs for decision making.
• Excellent communication, presentation, and leadership skills.

Responsibilities

• Develop annual and quarterly marketing roadmap aligned with business goals.
• Lead campaign planning from ideation to execution with 360° channel integration.
• Oversee content strategy across relevant platforms.
• Lead product launch campaigns, seasonal campaigns, brand days, and partnerships.
• Track performance and ROI across channels; analyze metrics and ROI.

Skills

Campaign planning

Content strategy

Analytics

Leadership

Cross-functional collaboration

Social media

Education

Bachelor's degree in Marketing/ Communications/ Business

Job description

• Develop the annual and quarterly marketing roadmap aligned with business goals
• Lead campaign planning from ideation to execution, ensuring 360° integration across channels
• Oversee content strategy across relevant platforms
• Lead product launch campaigns, seasonal campaigns, brand days, and partnerships
• Track weekly and monthly marketing performance across channels
• Analyze ROI, cost efficiency, sales contribution, traffic lift, and engagement metrics
• Maintain cross-functional alignment across operations, product, creative, and business teams

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related fields
• Minimum 2 years of marketing experience (consumer brand, D2C brands preferred)
• Strong understanding of social media (IG, TikTok), content formats, and digital marketing fundamentals
• Ability to translate business goals into actionable marketing plans
• Strong analytical skills for reading data, understanding KPIs, and making decisions
• Excellent communication, presentation, and leadership skills