B2B Digital Marketing Executive

Y Ventures Group; Jakarta Pusat; On-site; IDR 66,960,000 - 122,760,000; Full time

Job summary

Y Ventures Enterprise is seeking a B2B Digital Marketing Executive to drive digital marketing and lead generation, targeting universities, libraries, and academic institutions.

You will hands-on operate Apollo, LinkedIn, and the company website, build prospect databases, collaborate with IT and vendors, and help expand into SEO, paid ads, and broader digital strategies as needs evolve.

Qualifications

• 0-2 years' experience in digital marketing, sales support, or a related field; internship or project experience is welcome.
• Hands-on experience with digital marketing or prospecting tools (Apollo, LinkedIn, CRM systems).
• Ability to understand IT systems, software, APIs, and website maintenance.
• Strong ownership mindset with initiative and minimal supervision.
• Good communication across business and technical stakeholders.
• Motivation to grow toward direct business development over time.

Responsibilities

• Evaluate and operate digital marketing and prospecting platforms to scale B2B lead generation for Y Ventures Enterprise.
• Assess vendor-proposed technical solutions, timelines, and claims and advise on feasibility.
• Implement recommended tools or approaches directly, not just advisory input.
• Hand off qualified leads to telemarketers and interns for follow-up.
• Contribute to website content and ongoing digital marketing strategy.
• As capability grows, take on direct outreach and vendor negotiations on behalf of the company.

Skills

Digital marketing

Lead generation

Communication

Ownership mindset

Tools

Apollo

LinkedIn

CRM systems

Job description

Responsibilities

The B2B Digital Marketing Executive will drive Y Ventures Enterprise's digital marketing efforts, with an initial focus on B2B lead generation and prospecting. As our business specializes in academic books and publishing, our target customers include universities, academic institutions, libraries, and other organizations that may require academic publications. The role will involve hands-on use of tools such as Apollo, LinkedIn, and the company website to identify potential business customers, reach relevant decision-makers, build qualified prospect databases, and improve lead generation efficiency. The role will also contribute to website optimization and other digital marketing initiatives, with opportunities to expand into SEO, paid advertising, and broader digital marketing strategy as business needs evolve. Additionally, the role requires close collaboration with internal tech teams and external vendors to evaluate, implement, and improve digital solutions that support business growth.

Key Responsibilities

• Evaluate and hands-on operate digital marketing and prospecting platforms (Apollo, LinkedIn, the company website, and comparable tools) to scale B2B lead generation for Y Ventures Enterprise


• Assess vendor-proposed technical solutions, timelines, and claims (e.g. from YV Lab or outreach vendors), and advise the team on whether they are reasonable


• Implement recommended tools or approaches directly, rather than providing advisory input only


• Hand off qualified leads and outreach-ready contacts to telemarketers and interns for follow-through


• Contribute to website content and ongoing digital marketing strategy


• As capability develops, take on direct outreach and vendor negotiation or challenge conversations on Y Ventures Enterprise's behalf

Requirements

• 0-2 years' experience in digital marketing, sales support, or a related field; internship or project experience is welcome


• Practical, hands-on experience with digital marketing or prospecting tools (Apollo, LinkedIn, CRM systems), or demonstrated ability to pick them up quickly and independently


• Working knowledge of IT systems, software, APIs, and website maintenance sufficient to form an independent view on vendor claims


• Strong ownership mindset - comfortable running with a tool or task with minimal oversight


• Strong communication skills across business and technical stakeholders


• Motivated to grow from a marketing/technology-focused scope into direct business development (outreach, negotiation) over time