Senior Business Development

PT PMA Bluemedia Indonesia; Jakarta Selatan; On-site; IDR 156,240,000 - 290,160,000; Full time

Job summary

PT PMA Bluemedia Indonesia seeks an experienced Senior Business Development Executive to expand the client portfolio and drive new revenue opportunities with strategic digital advertising solutions across industries.

The role emphasizes B2B client acquisition, end-to-end sales cycles, and deep understanding of Meta Ads, Google Ads, and TikTok Ads. Translate clients' objectives into effective digital media strategies and collaborate with regional teams.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• Minimum 3+ years in Business Development, B2B Sales, or similar commercial role with mandatory digital advertising industry experience.
• Proven experience in new B2B client acquisition and managing full sales cycle from prospecting to deal closure.
• Strong understanding of digital advertising platforms (Meta Ads, Google Ads, TikTok Ads) and their solutions.
• Ability to conduct consultative sales discussions translating business objectives into digital advertising solutions.
• Strong commercial awareness with ability to manage pipelines, negotiate, and meet revenue targets.
• Experience with advertisers, brands, agencies, or decision-makers advantageous.
• English proficiency required; Mandarin proficiency is a plus.

Responsibilities

• Identify, develop, and acquire new B2B business opportunities through strategic prospecting and referrals.
• Own end-to-end BD cycle from lead generation to deal closure and handover.
• Understand clients' objectives to recommend appropriate digital marketing solutions.
• Develop proposals across Meta Ads, Google Ads, TikTok Ads, and integrated campaigns.
• Build relationships with brands, advertisers, agencies, and decision-makers to drive long-term opportunities.
• Maintain a healthy sales pipeline using CRM and pursue new revenue targets.
• Prepare and deliver professional proposals, presentations, and pitches to clients.
• Collaborate with internal teams to ensure smooth onboarding and campaign handover.
• Stay updated on platform developments and market trends to identify opportunities.

Skills

B2B client acquisition

End-to-end sales cycle

CRM management

Digital advertising knowledge

English proficiency

Education

Bachelor's degree in Business/Marketing/Communications

Job description

We are looking for an experienced and commercially driven Senior Business Development Executive to expand our client portfolio, develop new revenue opportunities, and provide strategic digital advertising solutions to clients across various industries.

This role requires strong B2B client acquisition capabilities and a solid understanding of the digital advertising ecosystem, particularly major advertising platforms such as Meta Ads, Google Ads, and TikTok Ads. The successful candidate should be able to understand clients' business and marketing objectives, identify relevant advertising opportunities, and translate them into suitable digital media solutions.

Responsibilities

• Proactively identify, develop, and acquire new B2B business opportunities through strategic prospecting, referrals, industry networking, inbound opportunities, and other relevant channels.
• Own the end-to-end business development cycle, from lead generation, qualification, and discovery meetings to solution development, pitching, negotiation, deal closure, and client handover.
• Understand clients' business objectives, marketing challenges, target audiences, advertising requirements, and commercial priorities to recommend appropriate digital marketing solutions.
• Develop and propose suitable solutions across Meta Ads, Google Ads, TikTok Ads, media buying, KOL/Influencer Marketing, and integrated digital campaigns.
• Build and maintain strong relationships with brands, advertisers, agencies, business owners, and key decision-makers while identifying opportunities for long-term business development.
• Maintain a healthy and qualified sales pipeline through effective CRM management and consistently work toward new client acquisition, revenue, and sales targets.
• Prepare and deliver professional proposals, presentations, commercial discussions, and pitches to prospective clients and key stakeholders.
• Collaborate closely with internal Media Buying, Optimization, Media Branding, and other regional teams to ensure accurate solution development, smooth client onboarding, and successful campaign handover.
• Maintain strong awareness of advertising platform developments, market trends, competitor activities, and emerging business opportunities.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• Minimum 3+ years of relevant experience in Business Development, B2B Sales, or a similar commercial role, with Mandatory experience in the digital advertising industry, such as a digital marketing agency, advertising agency, media agency, adtech/martech company, or a closely related business.
• Proven experience in new B2B client acquisition and independently managing the full sales cycle from prospecting through deal closure.
• Strong understanding of digital advertising is required, including practical knowledge of major advertising platforms such as Meta Ads, Google Ads, and TikTok Ads, their core advertising solutions, campaign objectives, and how they can be applied to different client needs.
• Ability to conduct consultative sales discussions and translate clients' business and marketing objectives into relevant digital advertising solutions.
• Strong commercial awareness with demonstrated ability to manage pipelines, negotiate, develop proposals, and work toward revenue and acquisition targets.
• Existing professional exposure to a broad range of advertisers, brands, agencies, or business decision-makers will be an advantage.
• Experience working with or developing clients in sectors such as banking, financial services, investment, fintech, e-commerce, or other high-value commercial industries will be considered an additional advantage.
• Professional working proficiency in English is required. The role reports directly to foreign management, and daily communication, meetings, business discussions, and presentations will be conducted in English. Conversational English alone will not be sufficient for this position.
• Mandarin proficiency is an advantage.