B2B Channel Management (Digital Marketing)

PT. Erajaya Swasembada, Tbk.; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT. Erajaya Swasembada, Tbk. is seeking a skilled Trade and Digital Marketing leader for our Jakarta center. You will manage account strategy, develop dealer partnerships, and drive campaigns to grow revenue and market share in the West Jakarta region.

Ideal candidates have 5–8 years in trade marketing or digital marketing, strong analytics, and English proficiency. Experience in B2B retail and gadgets is preferred, with MS Excel and PowerPoint expertise essential for reporting and planning.

Qualifications

• 5–8 years of experience in trade marketing or digital marketing.
• Strong math and data analysis skills for reports, spreadsheets, and sales statistics.
• Proficiency in English (written and oral).
• Experience handling B2B retail is required.
• Experience from Retail, FMCG or E‑commerce is a plus.
• Tech-savvy and up-to-date with gadget trends.
• Proficient in MS Excel and PowerPoint (HLOOKUP, VLOOKUP, Pivot).
• Excellent interpersonal and communication skills.
• Willing to be placed in West Jakarta office.

Responsibilities

• Managing account strategy, account development plan, and opportunity pipeline.
• Identify risk, commercial conflict and partner churn potential.
• Creating Joint Business Plan with dealer partner.
• Setting target revenue, unit sales, gross profit, product mix, customer acquisition, and in-house share.
• Setting campaign calendar, promotion, loyalty, and marketing activities.
• Monitoring sales performance, revenue, gross profit, product mix, attachment rate, and dealer contribution.
• Identify performance gaps, growth opportunities, and intervention needs.
• Monitoring new customer acquisition, repeat purchases, retention, and customer lifetime value.
• Developing CRM activities with dealer to increase customer revisit and repurchase.
• Monitoring advertising exposure, engagement, conversion, and contribution towards actual sales.
• Evaluating program effectiveness and monetizing program based on cost, income, and commercial impact.
• Monitoring store expansion investment, campaigns, digital ads, KOLs, and influencer activity.
• Planning recommendations, improvements, hold, or stop based on investment results.
• Setting social media strategy and digital content to support dealer business growth.
• Coordinating content calendar with Marketing, Regional Marketing Officer, principal, and dealer partner.
• Coordinating key visual distribution, product content, promotional content, video, short form video, and campaign material to align with brand guidelines, period, promotion and budget.

Skills

Trade marketing

Digital marketing

Math & data analysis

MS Excel

PowerPoint

English proficiency

B2B retail experience

Tools

MS Excel

PowerPoint

Job description

• Managing account strategy, account development plan, dan opportunity pipeline.
• Identify risk, commercial conflict and Partner Churn potential.
• Creating Joint Business Plan with dealer partner.
• Setting target revenue, unit sales, gross profit, product mix, customer acquisition, dan in-house share.
• Setting campaign calendar, promotion, loyalty, & Marketing activities.
• Monitoring sales performance, revenue, gross profit, product mix, attachment rate, and dealer contribution.
• Identify performance gap, growth opportunity, dan intervention needs.
• Monitoring new customer acquisition, repeat purchase, retention, dan customer lifetime value.
• Developing CRM activities with dealer to increase customer revisit & repurchase.
• Monitoring advertising exposure, engagement, conversion, dan contribution towards actual sales.
• Evaluating program effectiveness & monetize program based on cost, income, and commercial impact.
• Monitoring store expansion investment, campaign, digital ads, KOL, dan influencer.
• Planning recommendation, improvement, hold, or stop based on investment result.
• Setting social media strategy & digital content to support dealer business growth.
• Creating content calendar with Marketing, Regional Marketing Officer, principal, dan dealer partner.
• Coordinating key visual distribution, product content, promotional content, video, short form video, and campaign material to be aligned with brand guideline, period, promotion and budget.

Requirements :

• Proven minimum 5-8 years experience as a Trade marketing or Digital Marketing is required for this position
• Good math skills with the ability to create and analyze reports, spreadsheets and sales statistics
• Proficiency in English (written & oral)
• Experienced in handling B2b Retail is must
• Experienced from Retail, FMCG or E Commerce industry can be considered.
• Tech Savvy (up to date with current gadget trend)
• Has experience in promotion field
• Proficient user of MS Excel & Power point is a must (HLookup, Vlookup, Pivot)
• Sufficient Interpersonal and communication skills
• Problem-solving attitude, negotiation & relationship management with channels
• Willing to be placed in West Jakarta office