Area Sales Manager

Karofi Holding; Jakarta Utara; On-site; IDR 50,000,000 - 90,000,000; Full time

Job summary

Karofi Holding is seeking an Area Sales Manager to drive growth in the General Trade channel across Jakarta. You will expand distribution, strengthen distributor relationships, and ensure consistent market execution to meet revenue KPIs.

The role requires a strong sales mindset, established distributor networks, and experience in consumer electronics or high-value products. English skills and a start-up mindset are valued; Jakarta market knowledge is essential.

Qualifications

• Bachelor's degree required; background in Sales, Business, or related fields is preferred.
• Minimum 5–10 years of experience in GT channel sales, Area Sales Manager or Senior Supervisor role.
• Experience in Consumer Electronics, Home Appliances, or high-value product categories is a plus.
• Strong relationships with distributors and a sales-driven mindset.

Responsibilities

• Take ownership of market development initiatives in the assigned area in Indonesia.
• Identify, onboard, and develop reliable distributors and dealer networks.
• Build and maintain partnerships with distributors and key stakeholders.
• Support expansion of product availability and market coverage for consumer electronics.
• Monitor sales performance, sell-in/sell-out, and inventory levels; take proactive actions.
• Manage monthly sales KPIs; plan actions to achieve revenue targets.
• Collaborate with distributors to improve sales execution and efficiency.
• Conduct regular training, coaching, and performance evaluations for local sales.
• Plan and execute sales activities across territories to meet targets.
• Share insights on market trends, competitors, and customer behavior.

Skills

Distributor partnerships

Sales strategy

Negotiation

People management

Market analysis

Education

Bachelor's degree in Sales/Business

Tools

CRM systems

Job description

The Area Sales Manager plays a key role in driving the growth of the General Trade channel in an assigned area in Indonesia (Jakarta). This position is responsible for expanding distribution coverage, strengthening partnerships with distributors and dealers, and ensuring consistent execution across the market. The role is accountable for generating sales revenue and achieving assigned sales KPIs in line with the company's business objectives.

Key responsibilities

Take ownership of market development initiatives in the assigned country, in alignment with regional sales direction.

Identify, onboard, and develop reliable distributors and dealer networks.

Build and maintain strong, long-term partnerships with distributors and key stakeholders.

Support the expansion of product availability and market coverage for Consumer Electronics across key regions.

Monitor sales performance, including sell-in, sell-out, and inventory levels, and take proactive actions when needed.

Manage and monitor monthly sales KPIs, track performance against targets, and implement action plans to achieve revenue and sales objectives.

Collaborate with distributors to improve sales execution and operational efficiency.

Conduct regular training, coaching, and performance evaluations for the local sales.

Plan and execute sales activities across assigned territories to achieve agreed targets.

Gather and share insights on market trends, competitors, and customer behavior.

About you

Bachelor's degree required; background in Sales, Business, or related fields is preferred.

Minimum 5–10 years of experience in the same position in GT Channel, preferably as an Area Sales Manager or Senior Sales Supervisor.

Experience in Consumer Electronics, Home Appliances or Kitchen product category or related high valued products is an advantage.

Strong sales-driven mindset and well-established relationships with distributors.

In-depth knowledge of the Jakarta market.

Good command of English for business communication.

Strong interpersonal, negotiation, and relationship management skills.

Willingness to work in a start-up environment and build the business from the ground up.