Lead Growth. Build Winning Teams. Make an Impact.
Are you a results-driven sales leader who thrives in a fast-paced FMCG environment? We are looking for an Area Manager to drive market growth, lead high-performing sales teams, and deliver outstanding execution across your assigned territory.
In this role, you will play a critical part in translating commercial strategies into marketplace success by developing people, strengthening customer relationships, and maximizing sales opportunities to achieve sustainable growth.
What You'll Do
Drive Sales Performance & Market Growth
- Lead territory sales operations to achieve volume, revenue, and profitability targets.
- Execute national and local channel strategies, promotional programs, and focus product initiatives to drive business growth.
- Identify new business opportunities, expand market coverage, and unlock growth potential across customers and channels.
Lead & Develop High-Performing Teams
- Inspire, coach, and develop sales teams to deliver exceptional execution and results.
- Set clear performance expectations and provide ongoing feedback to maximize team effectiveness.
- Foster a culture of accountability, collaboration, and continuous improvement.
Ensure Excellence in Market Execution
- Monitor field execution standards, including merchandising, outlet coverage, distribution, pricing compliance, and promotional activities.
- Optimize outlet performance through effective segmentation and tailored execution strategies.
- Ensure the effective utilization and management of sales assets and equipment in the market.
Build Strong Customer Partnerships
- Develop and maintain strong relationships with key customers, wholesalers, and business partners.
- Support teams in resolving customer issues and enhancing customer satisfaction.
- Leverage market insights and customer feedback to strengthen competitive advantage.
Deliver Insights & Business Improvement
- Analyze sales and market performance to identify trends, opportunities, and improvement areas.
- Utilize data-driven insights to develop action plans and accelerate business results.
- Monitor territory performance and evaluate initiatives to ensure continuous growth.
Champion Safety & Compliance
- Promote a safe working environment by ensuring compliance with company policies, procedures, and safety standards.
- Drive adherence to operational and regulatory requirements while embedding a culture of workplace safety.
What We're Looking For
Education
- Bachelor's Degree in Business, Management, Marketing, or a related field.
Experience
- Minimum 5 years of sales experience within the FMCG industry.
- Minimum 2 years of leadership experience managing and developing sales teams.
- Strong track record of delivering sales growth and achieving business targets.
Skills & Capabilities
- Strong leadership, coaching, and people management skills.
- Excellent sales execution and customer relationship management capabilities.
- Strong analytical, financial, and commercial acumen.
- Ability to translate data into actionable business plans.
- Excellent communication, negotiation, and stakeholder management skills.
- Proficient in written and spoken English.
- Valid driving license (SIM A/C) with a strong commitment to safe driving practices.