(Sr.) Marketing Manager (Digital, Demand Generation & Growth)

Links International; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Links International is seeking a commercially driven Senior Marketing Manager to accelerate demand generation and growth across Hong Kong and Greater China. You will build and optimize a scalable demand engine, drive qualified pipeline, and deliver measurable marketing ROI across digital marketing, performance marketing, CRM, marketing automation, and AI-enabled campaigns.

Reporting to the APAC CMO, you will lead integrated campaigns, manage budgets, collaborate with sales, and leverage

Qualifications

• 8+ years of B2B marketing experience with a focus on demand generation, digital marketing, growth marketing or revenue marketing.
• Hands-on experience managing paid media campaigns across Google Ads, LinkedIn Ads, SEO/SEM and other digital channels.
• Proven success in generating qualified pipeline and driving measurable revenue outcomes.
• Experience owning marketing budgets and optimizing ROI.
• Strong analytics, attribution, conversion tracking and campaign reporting.
• Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, Pardot or equivalent.
• Experience with lead scoring, lead nurturing and marketing automation workflows.
• Excellent stakeholder management and communication skills.
• Fluent English and Chinese.

Responsibilities

• Own the end-to-end demand generation funnel from lead acquisition to pipeline and revenue contribution.
• Develop and run integrated marketing campaigns to drive qualified leads and growth.
• Collaborate with sales to align marketing with revenue objectives.
• Build lead scoring, nurturing and routing processes to improve conversions.
• Manage paid media across Google Ads, LinkedIn Ads, SEO/SEM and other platforms.
• Drive SEO/SEM and GEO initiatives to boost visibility and inbound demand.
• Optimize CRM/marketing automation to improve lead management and reporting.
• Measure ROI, ROAS, and campaign performance; report to senior stakeholders.

Skills

Demand generation

Digital marketing

Growth marketing

Revenue marketing

B2B marketing

Marketing analytics

CRM & marketing automation

Paid media

Tools

HubSpot

Salesforce

Marketo

Pardot

Job description

(Sr.) Marketing Manager (Digital, Demand Generation & Growth)

Senior Marketing Manager (Demand Generation & Growth)

Location: Hong Kong
Reports To: APAC Chief Marketing Officer

About the Role

We are seeking a commercially driven and results-oriented marketing leader to accelerate demand generation and business growth across Hong Kong and Greater China.

Reporting to the APAC CMO, this role will be responsible for building and optimizing a scalable demand generation engine, driving qualified pipeline, and delivering measurable marketing ROI. The successful candidate will combine strategic thinking with hands-on execution across digital marketing, performance marketing, CRM, marketing automation, AI-enabled marketing, and revenue-focused campaigns.

This is an exciting opportunity for a data-driven marketer who thrives on converting marketing investment into tangible business outcomes.

Key Responsibilities

Demand Generation & Revenue Marketing

• Own the end-to-end demand generation funnel, from lead acquisition through MQLs, SQLs, pipeline generation, and revenue contribution.
• Develop and execute integrated marketing campaigns to drive qualified leads and business growth.
• Partner closely with commercial and sales teams to align marketing efforts with revenue objectives.
• Build and optimize lead scoring, lead nurturing, and lead routing processes to improve conversion performance.

Digital Marketing & Performance Management

• Manage and optimize paid media channels including Google Ads, LinkedIn Ads, Baidu, WeChat, and other relevant marketing platforms.
• Drive SEO, SEM and GEO (Generative Engine Optimisation) initiatives to increase brand visibility and inbound demand.
• Continuously analyze campaign performance and optimize marketing spend based on ROI and business outcomes.
• Own and enhance CRM and marketing automation platforms to improve lead management and marketing effectiveness.
• Leverage tools such as HubSpot, Salesforce, Marketo, Pardot, or equivalent platforms to support pipeline generation and reporting.
• Explore and implement AI-powered marketing tools and automation workflows to improve efficiency and performance.

Analytics & Commercial Performance

• Manage marketing budgets and optimize investment across channels.
• Monitor and report on key performance indicators, including:
  • MQLs
  • SQLs
  • Pipeline Generated
  • Revenue Contribution
  • ROAS (Return on Ad Spend)
  • Conversion Rates
  • Customer Acquisition Metrics
• Provide actionable insights and recommendations to senior stakeholders.

Requirements

• 8+ years of B2B marketing experience with a strong focus on demand generation, digital marketing, growth marketing, or revenue marketing.
• Proven hands-on experience managing paid media campaigns across Google Ads, LinkedIn Ads, SEO/SEM, and other digital acquisition channels.
• Demonstrated success in generating qualified pipeline and driving measurable revenue outcomes.
• Experience owning and managing marketing budgets and optimizing ROI.
• Strong understanding of marketing analytics, attribution, conversion tracking, and campaign reporting.
• Hands‑on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, Pardot, or equivalent.
• Experience with lead scoring, lead nurturing, and marketing automation workflows.
• Excellent stakeholder management and communication skills.
• Fluent English and Chinese.

Preferred

• Experience supporting Hong Kong and Greater China markets.
• Background within B2B Technology, SaaS, Professional Services, Corporate Services, HR Services, Consulting, or Financial Services.
• Experience with GEO/AEO, AI-powered marketing tools, and marketing automation.
• Familiarity with Account-Based Marketing (ABM) strategies.

What Success Looks Like

• Increased MQL and SQL generation
• Growth in marketing-generated pipeline
• Improved conversion rates across the marketing funnel
• Strong ROAS and marketing ROI
• Effective deployment of marketing automation and AI tools
• Measurable contribution to business growth and revenue generation

Why Join?

• Regional exposure across Hong Kong and Greater China
• Direct partnership with senior business leaders
• Opportunity to shape and scale a high-impact demand generation function
• Dynamic, entrepreneurial, and growth-focused environment
• Significant ownership and visibility within the organisation