Integrated Marketing Lead

Grantit Limited; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive remuneration

Professional development opportunities

Flexible working arrangements

Health and wellness benefits

Supportive team environment

Job summary

Grantit Limited in Hong Kong Island is seeking an Integrated Marketing Lead to shape multi-channel campaigns, drive customer engagement, and deliver measurable business results.

You will lead strategy across digital, direct marketing and CRM, collaborate with cross-functional teams, manage budgets, mentor staff, and stay ahead of industry trends to optimise customer experiences.

Qualifications

• 5+ years in integrated marketing, direct marketing, or CRM roles.
• Proven track record of successful integrated campaigns with measurable results.
• Strong expertise in CRM platforms, marketing automation, and data analytics.
• Deep understanding of direct marketing channels including email and direct mail.
• Excellent knowledge of customer segmentation, personalisation, and journey mapping.
• Advanced data analysis skills; experience applying AI in marketing.

Responsibilities

• Develop and oversee integrated campaigns aligned with business objectives.
• Lead strategy and execution of direct marketing campaigns using data insights.
• Manage and optimise CRM initiatives to boost engagement and loyalty.
• Collaborate with digital, creative, and content teams to maintain consistent branding.
• Analyse campaign performance and provide actionable ROI insights.
• Oversee budgets and resource allocation for campaigns.
• Develop customer segmentation strategies and targeted communications.
• Mentor junior staff and foster a high-performing team.
• Stay updated on industry trends, technologies, and CRM best practices.

Skills

Integrated marketing

Direct marketing

CRM

Data analytics

Marketing automation

Customer segmentation

AI in marketing

Stakeholder influence

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Marketing automation tools

Job description

About us

Grantit Limited is a dynamic marketing and communications organisation committed to delivering innovative and integrated marketing solutions. We partner with leading brands to create compelling campaigns that drive engagement, build loyalty, and deliver measurable business results. Our team is dedicated to pushing the boundaries of marketing excellence whilst maintaining a collaborative and forward-thinking workplace culture.

About the role

We are seeking an Integrated Marketing Lead to join our team in Hong Kong Island on a full-time basis. This is a strategic role that will be pivotal in shaping our marketing initiatives and driving customer engagement through integrated campaigns. As Integrated Marketing Lead, you will have responsibility for developing and executing cohesive marketing strategies that span multiple channels, including digital, direct marketing, and customer relationship management (CRM) initiatives. You will work closely with cross-functional teams to ensure consistent brand messaging and optimised customer experiences that deliver real business impact.

What You Will Do

• Develop and oversee integrated marketing campaigns that align with business objectives and drive customer acquisition, retention, and lifetime value
• Lead the strategy and execution of direct marketing campaigns, leveraging data insights to target the right audiences with the right messages
• Manage and optimise CRM initiatives to enhance customer engagement, personalisation, and loyalty programmes
• Collaborate with digital, creative, and content teams or agencies to ensure consistent brand positioning across all marketing channels
• Analyse campaign performance data and provide actionable insights to continuously improve marketing effectiveness and return on investment
• Oversee marketing budgets and resource allocation to ensure efficient use of marketing spend across campaigns
• Develop customer segmentation strategies and implement targeted communication plans based on customer data and behaviour
• Build and mentor junior marketing staff, fostering a collaborative and high-performing marketing team
• Maintain up-to-date knowledge of industry trends, emerging technologies, and best practices in integrated marketing and CRM

What we're looking for

• 5+ years of experience in integrated marketing, direct marketing, or CRM roles, preferably in a leadership or senior capacity
• Proven track record of developing and executing successful integrated marketing campaigns that have driven measurable business results
• Strong expertise in CRM platforms, marketing automation tools, and data analytics
• Deep understanding of direct marketing channels including email marketing, direct mail, and targeted digital advertising
• Excellent knowledge of customer segmentation, personalisation strategies, and customer journey mapping
• Advanced proficiency in data analysis and the ability to translate complex data into actionable marketing strategies. The use of AI.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• Experience in budget management and ROI optimisation
• Bachelor's degree in Marketing, Business, Communications, or a related field

Preferred: Experience working in Hong Kong or with Asian markets; certification in CRM or marketing analytics; experience with marketing technology stacks and martech integration

What we offer

• Competitive remuneration packages commensurate with experience and performance
• Professional development opportunities, including training programmes and industry certifications, to support your career growth
• Flexible working arrangements where possible
• Health and wellness benefits
• Supportive team environment

We are committed to creating an inclusive workplace and welcome applications from candidates of all backgrounds.