Growth Marketing Senior Executive / Assistant Manager

豐盛生活集團有限公司; Hong Kong; On-site; HKD 391,000 - 725,000; Full time

Job summary

FSL Group in Hong Kong seeks a dynamic Growth Marketing Senior Executive / Assistant Manager to drive digital expansion. You will optimize our eCommerce channels, scale brand presence via strategic influencer partnerships, and nurture relationships across B2C and B2B segments.

You’ll lead KOL/MI campaigns, manage budgets, and collaborate with design teams to create high-converting creatives. Native Cantonese and fluent English are essential for success.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, eCommerce, Business Administration, or related.
• 3–5 years of Growth Marketing, Digital Marketing, or eCommerce experience.
• Hands-on experience with digital ad budgets and media buying (Facebook Ads Manager, Google Ads).
• Strong UX/UI sense and familiarity with eCommerce platforms.

Responsibilities

• Strategize and manage partnerships with Micro-Influencers and Key Opinion Leaders for the Hong Kong market.
• Manage end-to-end KOL/MI campaigns including negotiations, media rights, and performance tracking.
• Plan and execute paid social campaigns leveraging influencer content to maximize ROI and brand visibility.
• Lead creative concepts for product-led digital advertising across platforms (Meta, Google, etc.).
• Collaborate with design/content teams to produce high-converting ad creatives and perform A/B tests.
• Analyze customer behavior on the ecommerce site and optimize the conversion funnel.
• Oversee UI/UX improvement projects for a mobile-first shopping experience.
• Implement strategies to increase Average Order Value and site performance.
• Support CRM-driven retention, loyalty, and LTV initiatives for B2C and B2B clients.

Skills

Growth marketing

Digital marketing

Ecommerce

Campaign management

Analytical thinking

Education

Bachelor's degree in Marketing / Digital Media / eCommerce / Business Administration

Tools

Facebook Ads Manager

Google Ads

Shopify

Shopline

WIX

Job description

FSL Group is a company that truly embraces change and growth, recognizing that the market is always evolving. Yet, amid constant change, we prioritize maintaining strong well-being by treating every team member with genuine care and respect. We believe that when people feel valued and supported from the heart, they can confidently face challenges and grow both personally and professionally.

At FSL Group, we encourage every individual to shine by harnessing their unique talents and strengths. We understand that each person’s personality and abilities bring something special to the team, and we create an environment where everyone can contribute their best. Our culture is built on trust, openness, and empowerment, fostering creativity and innovation.

More than just a workplace, FSL Group is a community where everyone strives to create meaningful value—not only for the company but also for themselves. We uplift each other to unlock potential, drive impact, and continuously improve. By nurturing a supportive atmosphere, we ensure our team members feel motivated and inspired to deliver their best work every day.

Joining FSL Group means joining a forward-thinking, compassionate, and dynamic organization where your growth matters. Here, you are not just an employee—you are a vital contributor to a shared mission, empowered to evolve and succeed together. This is the core of who we are: a culture that cultivates purpose, passion, and excellence.

About the role

We are currently looking for a dynamic and data-driven Growth Marketing Senior Executive / Assistant Manager to join our team. In this role, you will be a key driver of our digital expansion, optimizing our eCommerce channels, scaling our brand presence through strategic influencer partnerships, and nurturing valuable relationships across both B2C and B2B segments.

Key responsibilities

Strategize, source, and arrange partnerships with Micro-Influencers (MI) and Key Opinion Leaders (KOLs) tailored to the Hong Kong market.

Manage end-to-end KOL/MI campaigns, including content monitoring, contract negotiations, media buyout rights, and performance tracking.

Plan and execute paid social media ad campaigns leveraging influencer content to maximize ROI and brand visibility.

Spearhead creative concepts and ideas for product-led digital advertising campaigns across multiple platforms (Meta, Google, etc.).

Collaborate with the design and content teams to produce high-converting ad creatives, continuously A/B testing formats, copy, and visuals to optimize growth metrics (CAC, CTR, ROAS).

Analyze customer behavior on our eCommerce platform and identify opportunities to optimize the conversion funnel.

Lead UI and UX enhancement projects for the website, working closely with developers and designers to ensure a seamless, mobile-first shopping experience.

Implement strategies to increase Average Order Value (AOV) and improve overall site performance.

Support the execution of Customer Relationship Management strategies to drive retention, loyalty, and lifetime value (LTV) for retail consumers (B2C).

Assist in developing targeted lead generation and nurturing campaigns for our corporate clients and wholesale partners (B2B).

Utilize CRM platforms to segment audiences and deliver personalized email/SMS marketing campaigns.

About you

Bachelor's degree in Marketing, Digital Media, eCommerce, Business Administration, or a related discipline

3 to 5 years of proven experience in Growth Marketing, Digital Marketing, or eCommerce. Candidates with a creative, digital, or media agency background are highly preferred. (Candidates with more experience will be considered for the Assistant Manager title).

Deep understanding of the Hong Kong social media landscape, with a strong existing network or proven ability to negotiate with local KOLs and influencer agencies

Hands-on experience managing digital ad budgets and media buying (Facebook Ads Manager, Google Ads)

Strong sense of user experience (UX/UI) and familiarity with eCommerce platforms (e.g., Shopify, Shopline, WIX, or similar)

Experience operating CRM systems and executing automated marketing campaigns

Highly analytical with the ability to translate data into actionable insights

Excellent communication skills with native proficiency in Cantonese and fluent English (written and spoken)

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Are you available to travel for this role when required?
• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have with forecasting for businesses?
• Which of the following Microsoft Office products are you experienced with?
• Do you have experience with Search Engine Optimisation (SEO)?
• How many years' experience do you have as a Product Marketing Executive?

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