Performance Marketing Senior Executive

KKday; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

KKday in Hong Kong is seeking a paid media specialist to operate and optimize campaigns across Google Ads, Meta, and Microsoft Advertising for the HK market. You will plan EDM and App Push campaigns, segment audiences, schedule content, and optimize performance to drive GMV.

The ideal candidate has a marketing degree, 3+ years on key platforms, familiarity with analytics tools, and strong communication. AI tools experience is a plus; fluency in Traditional Chinese, Cantonese, and English is

Qualifications

• Bachelor degree in Marketing or Business Analytics or related disciplines.
• 3+ years hands-on experience on key marketing platforms; agency experience is a plus but not required.
• Familiar with Google Ads, Meta and Microsoft Advertising (Bing) in Hong Kong; EDM, App Push or programmatic platforms are advantageous.
• Solid understanding of the Hong Kong online ecosystem and local market landscape.
• Experience using AI reporting/automation tools (e.g., Claude Code) is highly preferred.
• Strong analytical skills and data-driven thinking; excellent communication and problem-solving abilities.

Responsibilities

• Operate and optimize paid media platforms for the Hong Kong market, including Google Ads, Meta and Microsoft Advertising (Bing).
• Plan and execute EDM and App Push campaigns, including audience segmentation, content scheduling and performance optimization.
• Manage programmatic campaigns, including media buying, targeting and placements.
• Analyze performance trends and provide recommendations to maximize quarterly GMV & revenue.
• Coordinate with business teams on media buying, campaign arrangements and budget allocation.
• Source and identify potential channel partners to boost HK market GMV and revenue.
• Generate regular paid trend reports to keep business units informed on performance and strategies.

Skills

Analytical skills

Data-driven thinking

Excellent communication

Problem solving

Team player

Education

Bachelor’s degree in Marketing or Business Analytics

Tools

Google Analytics

Data Studio

Mixpanel

Tableau

Excel

Job description

• Responsible for operating and optimizing paid media platforms for the Hong Kong market, including Google Ads, Meta and Microsoft Advertising (Bing)
• Planning and executing EDM and App Push campaigns, including audience segmentation, content scheduling and performance optimization
• Managing programmatic advertising campaigns, including media buying, targeting and placement optimization
• Analyzing and evaluating the performance trend and providing feasible recommendations for maximizing quarter GMV & revenue
• Coordinating with business teams on media buying, campaign arrangements, and budget allocation to reach the business objectives
• Sourcing and identifying potential channel partners to enhance GMV and revenue uplift for the Hong Kong market
• Generating regular reports of paid trend analysis to keep BUs aware of the performance and media strategies

Requirements:

• Bachelor’s degree holders in Marketing or Business Analytic related disciplines
• Possesses 3+ years of hands‑on experience on key marketing platforms, with agency experience is adding value but not necessary
• Familiar with Google Ads, Meta and Microsoft Advertising (Bing) in the Hong Kong market; experience in EDM, App Push or programmatic platforms is an advantage
• Solid understanding of the Hong Kong online ecosystem and local market landscape, including consumer behaviour, popular digital platforms and media trends
• Experience using Claude Code or other AI agent tools (e.g. to automate reporting, campaign operations or analysis workflows) is highly preferred
• Basic knowledge of analytics and tracking tools. e.g., Google Analytics, Data Studio, Mixpanel, Tableau
• Proficiency in MS Excel applications, e.g., VLOOKUP, PivotTable, etc.
• Good understanding of paid marketing landscape and best practices.
• Strong analytical skills and data‑driven thinking; Excellent communication and problem‑solving skills.
• A good team player and goal achiever, able to work under pressure
• Excellent verbal and written communication in Traditional Chinese and Cantonese, fluency in English