Regional Marketing Manager

Mclaren Consultancy Limited; Hong Kong; On-site; HKD 1,200,000 - 2,100,000; Full time

Job summary

Mclaren Consultancy Limited in Hong Kong seeks a senior marketing leader to drive APAC demand generation for financial services clients. You will tailor global insights into local market relevance and lead multi-channel campaigns to win high-value accounts.

The role demands 10+ years in B2B growth marketing, fluency in English plus Cantonese or Mandarin, and hands-on expertise with Marketo, Salesforce, GA4, LinkedIn and Google Ads to build pipeline and measure ROI.

Qualifications

• 10+ years of B2B demand generation or growth marketing experience in FinTech or financial services.
• Fluent in English and Cantonese or Mandarin.
• Hands-on Marketo and Salesforce experience.
• Proficient in GA4 and paid digital marketing (LinkedIn/Google Ads) and ABM strategies.
• Strong data-driven mindset with proven pipeline generation and revenue attribution.

Responsibilities

• Lead regional marketing asset localization across APAC.
• Drive multi-channel B2B demand generation and paid digital campaigns (LinkedIn, Google Ads) to acquire high-value target accounts and reduce CPL.
• Manage Marketo automated nurture workflows and lead scoring to convert MQLs into sales opportunities.
• Measure campaign performance and pipeline attribution using Salesforce and GA4 to demonstrate marketing ROI and revenue impact.
• Partner closely with sales teams to improve lead quality, address market objections, and align marketing strategies with revenue goals.
• Host high-engagement executive events, roundtables, and webinars to connect with senior financial decision-makers across the region.

Skills

B2B demand generation

Growth marketing

Pipeline generation

Revenue attribution

Tools

Marketo

Salesforce

GA4

LinkedIn Ads

Google Ads

Job description

Our client is a global leader in trade credit insurance, surety, and collections, empowering businesses worldwide to trade with confidence. Backed by a renowned international financial services group, their regional hub in Hong Kong drives market expansion across key Asia-Pacific markets. They specialize in delivering trade credit solutions, economic intelligence, and risk mitigation strategies to secure commercial cash flows.

Job Duties

Lead regional marketing asset localization across APAC, tailoring global economic insights, insolvency studies, and risk reports for local audience relevance.

Drive multi-channel B2B demand generation and paid digital campaigns (LinkedIn, Google Ads) to acquire high-value target accounts and reduce CPL.

Manage Marketo automated nurture workflows and lead scoring to seamlessly convert Marketing Qualified Leads (MQLs) into actionable sales opportunities.

Measure campaign performance and pipeline attribution using Salesforce and GA4 to demonstrate marketing ROI and revenue impact.

Partner closely with sales teams to improve lead quality, address market objections, and align marketing strategies with core revenue goals.

Host high-engagement executive events, roundtables, and webinars to connect with senior financial decision-makers across the region.

Job Requirements

10+ years of B2B demand generation or growth marketing experience, ideally within FinTech, commercial insurance, or financial services.

Fluent in English and Cantonese or Mandarin.

Solid hands-on experience with Marketo (or similar marketing automation tools) and Salesforce.

Proficient in GA4, paid digital marketing (LinkedIn/Google Ads), and Account-Based Marketing (ABM) strategies.

Strong data-driven mindset with proven success in pipeline generation and revenue attribution.