APAC Regional Marketing Lead - Demand Gen & ABM

Mclaren Consultancy Limited

Hong Kong

On-site

HKD 1,200,000 - 2,100,000

Full time

14 days+

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Job summary

Mclaren Consultancy Limited in Hong Kong seeks a senior marketing leader to drive APAC demand generation for financial services clients. You will tailor global insights into local market relevance and lead multi-channel campaigns to win high-value accounts.

The role demands 10+ years in B2B growth marketing, fluency in English plus Cantonese or Mandarin, and hands-on expertise with Marketo, Salesforce, GA4, LinkedIn and Google Ads to build pipeline and measure ROI.

Qualifications

10+ years of B2B demand generation or growth marketing experience in FinTech or financial services.
Fluent in English and Cantonese or Mandarin.
Hands-on Marketo and Salesforce experience.
Proficient in GA4 and paid digital marketing (LinkedIn/Google Ads) and ABM strategies.
Strong data-driven mindset with proven pipeline generation and revenue attribution.

Responsibilities

Lead regional marketing asset localization across APAC.
Drive multi-channel B2B demand generation and paid digital campaigns (LinkedIn, Google Ads) to acquire high-value target accounts and reduce CPL.
Manage Marketo automated nurture workflows and lead scoring to convert MQLs into sales opportunities.
Measure campaign performance and pipeline attribution using Salesforce and GA4 to demonstrate marketing ROI and revenue impact.
Partner closely with sales teams to improve lead quality, address market objections, and align marketing strategies with revenue goals.
Host high-engagement executive events, roundtables, and webinars to connect with senior financial decision-makers across the region.