Head of Marketing

Horizon Technology Recruitment; Hong Kong; On-site; HKD 1,200,000 - 1,900,000; Full time

Job summary

Horizon Technology Recruitment is assisting a high-growth fintech brand in Hong Kong to recruit a Head of Marketing. The role leads local brand, acquisition and engagement strategy, working closely with product, operations, legal and regional leadership.

You will build a HK-focused marketing plan covering brand, localisation and user growth, monitor trends and adjust campaigns across social, search, email and programmatic channels for ROI.

Qualifications

• 12+ years in marketing within financial services, technology or fintech.
• 3+ years leading a team of five or more.
• Strong knowledge of Hong Kong and Greater Bay Area consumers, culture, media and fintech landscape.
• Proficient with analytics tools and turning data into strategy.
• Familiar with Hong Kong financial promotion and compliance requirements.
• Fluent in English and Chinese (Cantonese a plus).
• Strategic, execution-focused and entrepreneurial mindset.

Responsibilities

• Build and deliver a Hong Kong marketing strategy covering brand, user acquisition and localisation.
• Track market trends, consumer behaviour and competitor activity to optimise spend.
• Lead targeting across social, search, email and programmatic channels for ROI.
• Create campaigns, influencer partnerships, loyalty programmes and referrals.
• Plan and run brand events and media briefings with local media.
• Maintain crisis communications processes and regulatory relationships.

Skills

Brand strategy

Growth campaigns

Team leadership

Digital marketing

Analytics tools

Regulatory compliance

Bilingual English/Chinese

Hong Kong market

Google Analytics

Meta Ads Manager

SQL

Tableau

Tools

Google Analytics

Meta Ads Manager

SQL

Tableau

Job description

Our client is a high-growth, regulated fintech brand expanding its presence in Hong Kong. They are hiring a Head of Marketing to lead local brand, acquisition and engagement strategy, working closely with product, operations, legal and regional leadership.

Key Responsibilities

• Build and deliver a Hong Kong marketing strategy covering brand, user acquisition and localisation, aligned to company goals
• Track market trends, consumer behaviour and competitor activity, and adjust the marketing mix and spend quickly to win early-mover advantage
• Lead targeting and optimisation across social, search (SEM/SEO), email and programmatic channels to improve conversion and return on investment
• Create campaigns, influencer and KOL partnerships, loyalty programmes and referral mechanics that drive engagement, retention and organic growth
• Plan and run brand events, industry forums and media briefings, working with mainstream local media and specialist voices to raise awareness and credibility
• Put in place a fast-response crisis communications process, and maintain constructive relationships with regulators (including the SFC and HKMA) and industry bodies so all activity stays compliant
• Lead and develop the local marketing team across digital, content, events and PR, and coordinate cross-functional partners to deliver projects efficiently
• Own the annual marketing budget and a performance framework built on ROI, CAC and LTV, continually improving cost efficiency

About You

• 12+ years in marketing within financial services, technology or fintech, with 3+ years managing a team of five or more
• Strong understanding of Hong Kong and Greater Bay Area consumers, culture, media and fintech landscape; a track record of brand growth campaigns in Hong Kong is a significant advantage
• Confident with digital marketing and analytics tools (such as Google Analytics, Meta Ads Manager, SQL and Tableau) and able to turn data into strategy
• Solid knowledge of Hong Kong financial promotion and compliance requirements, including the Securities and Futures Ordinance and HKMA virtual asset guidance
• Fluent in English and Chinese (Cantonese a plus), with strong communication and negotiation skills across local teams, regional head office and external partners
• Strategic, execution-focused and resilient, with an entrepreneurial mindset suited to a fast-moving, target-driven environment