Social Media Strategist

Occasions PR & Marketing Limited; Hong Kong; On-site; HKD 300,000 - 460,000; Full time

Benefits offered by this job

5-day work week

Medical plan

Dental insurance after probation

Job summary

Occasions PR & Marketing Limited, based in Hong Kong, seeks a hands-on Social Media Strategist to own day-to-day strategy and execution across platforms. You will turn insights into high-performing content and confidently use AI tools to create faster, smarter outputs.

The role is middle-level (3–4 years) and offers ownership of strategy, content systems, and performance while remaining active in creation and optimization. Cantonese/Mandarin preferred.

Qualifications

• 3–4 years hands-on social media or digital content experience with strategy & performance focus.

Responsibilities

• Develop and manage social media strategy (content pillars, posting calendars, growth tactics, and platform priorities) across key channels (Instagram, Facebook, TikTok/Douyin, Xiaohongshu, LinkedIn, WeChat, etc.).
• Set and track clear KPIs (engagement, follower growth, reach, conversion, sentiment) and continuously optimise content and campaigns based on data.
• Plan, create, and oversee high-quality platform-native content, including short‑form video, Reels, carousels, and AI‑assisted assets.
• Run organic and paid social campaigns, community engagement, and basic influencer/KOL collaborations.
• Use generative AI tools effectively to speed up content ideation, production, and testing while maintaining brand quality and voice.
• Monitor trends, audience behaviour, and competitors (Hong Kong + Greater China + international) to keep strategy relevant.
• Collaborate with internal teams (creative, brand, marketing) and external partners; provide clear briefs and feedback.
• Prepare regular performance reports with clear insights and recommendations.
• Support and occasionally mentor junior content creators or freelancers.

Skills

Social media strategy

Content creation

Analytics & reporting

Team collaboration

AI tools for content creation

Education

Bachelor's degree in Marketing, Communications, Media

Tools

CapCut AI

Midjourney

Runway

Canva AI

ChatGPT

Claude

Gemini

Job description

Founded in 1987, Occasions Asia Pacific is a leading comprehensive and integrated communications group with insightful knowledge of China’s fast-changing political & and consumer landscape. Our unrivaled exclusive relationships with government, brands, influencers, business & social communities in Hong Kong and Mainland China and abroad empower us to be a highly respected and trusting partner to global brands looking to gain presence in Asia. From brand consulting, creative, PR, social media, digital marketing to experiential events and lifestyle experiences curation, we offer 360-degree services across luxury lifestyle, arts & culture, tourism & hospitality, retail & property sectors. Driven by professionalism, integrity, and relentless pursuit to excellence, our culturally diverse team of experts integrate creativity, artistic sensibility and the power of data-insights to deliver innovative bespoke campaigns to our clients. Headquartered in Hong Kong, we have branch offices in Macau, Beijing, Shanghai and Singapore.

About the Role

We are looking for a hands-on Social Media Strategist who can own day-to-day strategy and execution across platforms, turn insights into high-performing content, and confidently use AI tools to create faster and smarter.

This middle-level role is ideal for someone with 3–4 years of solid social media experience who is ready to take greater ownership of strategy, content systems, and performance — while still being actively involved in creation and optimisation.

Key Responsibilities

Develop and manage social media strategy (content pillars, posting calendars, growth tactics, and platform priorities) across key channels (Instagram, Facebook, TikTok/Douyin, Xiaohongshu, LinkedIn, WeChat, etc.).

Set and track clear KPIs (engagement, follower growth, reach, conversion, sentiment) and continuously optimise content and campaigns based on data.

Plan, create, and oversee high-quality platform-native content, including short‑form video, Reels, carousels, and AI‑assisted assets.

Run organic and paid social campaigns, community engagement, and basic influencer/KOL collaborations.

Use generative AI tools effectively to speed up content ideation, production, and testing while maintaining brand quality and voice.

Monitor trends, audience behaviour, and competitors (Hong Kong + Greater China + international) to keep strategy relevant.

Collaborate with internal teams (creative, brand, marketing) and external partners; provide clear briefs and feedback.

Prepare regular performance reports with clear insights and recommendations.

Support and occasionally mentor junior content creators or freelancers.

Requirements

3–4 years of hands‑on social media or digital content experience, with proven involvement in strategy, content planning, and performance improvement.

Candidates with more experience may be considered for the position of Social Media Marketing Manager.

Track record of growing engagement, followers, or conversions (please share specific examples or metrics).

Experience managing multiple platforms; familiarity with both Western platforms and China platforms (Douyin, Xiaohongshu, WeChat) is a strong plus.

Practical experience using AI tools for content creation (e.g. CapCut AI, Midjourney, Runway, Kling, ChatGPT, Claude, Gemini, Canva AI, etc.).

Strong content sense and ability to create or direct visually and verbally compelling posts and short‑form video.

Comfortable with analytics, basic A/B testing, and turning data into action.

Good project management, communication, and ability to work independently in a fast‑paced environment.

Fluency in English required; Cantonese and/or Mandarin highly preferred.

Bachelor’s degree in Marketing, Communications, Media, or related field preferred.

Nice to Have

Experience in agency environment.

Previous exposure to paid social or influencer campaigns.

We offer excellent opportunities and package to successful candidate.

(including 5 days work‑week, medical plan and dental insurance after probation, etc.)

All personal data collected will be kept strictly confidential and will only be used for recruitment.