Social Media Content Creator /Specialist

ANIMIA Jewelry Limited; Hong Kong; Hybrid; HKD 201,000 - 402,000; Full time

Benefits offered by this job

Birthday leave

Supportive team

Close-knit start-up environment

Flexible working hours

Job summary

ANIMIA Jewelry Limited is seeking a Social Media Content Creator/Specialist to own end-to-end content for Instagram, TikTok, and RED. You will shoot, edit, and produce engaging videos and visuals, crafting tailored strategies per platform to maximize reach and engagement.

Ideal candidates have 1–3 years in jewellery or lifestyle brands, with hands-on editing skills (CapCut, Premiere Pro) and a strong command of English, Mandarin, and Cantonese for localized content.

Qualifications

• Experience creating content for jewellery, fashion, or luxury brands.
• Proven ability to shoot, edit, and deliver short-form videos and static visuals.
• Fluent or proficient in English, Mandarin, and Cantonese for localization.

Responsibilities

• Take full ownership of content creation for Instagram, TikTok, and RED (Xiaohongshu), from ideation to final execution
• Independently shoot, film, and edit engaging short-form videos and create high-quality static visuals
• Understand platform-specific trends and tailor strategies to maximize reach and engagement
• Write compelling captions in English, Mandarin, and Cantonese
• Monitor performance metrics and adjust strategies to improve engagement and conversions

Skills

Content creation

Video editing

Platform knowledge: IG/TikTok/RED

Languages: English

Languages: Mandarin

Languages: Cantonese

Tools

CapCut

Premiere Pro

Photoshop

Canva

Job description

Social Media Content Creator /Specialist

You will take full ownership of content creation for Instagram, TikTok, and RED (Xiaohongshu), from ideation to final execution. You will independently shoot, film, and edit engaging short-form videos (Reels, TikToks, etc.) and create high-quality static visuals (photos, carousels) that align with brand identity. You will deeply understand the distinct algorithms, trends, and audience behaviors on each platform, and tailor content strategies accordingly to maximize reach and engagement.

Key responsibilities

• Take full ownership of content creation for Instagram, TikTok, and RED (Xiaohongshu), from ideation to final execution
• Independently shoot, film, and edit engaging short-form videos (Reels, TikToks, etc.) and create high-quality static visuals (photos, carousels) that align with brand identity
• Deeply understand the distinct algorithms, trends, and audience behaviors on each platform, and tailor content strategies accordingly to maximize reach and engagement
• Stay ahead of social media trends, viral audio, and emerging formats, applying them creatively to jewellery content
• Write compelling captions and optimize copy for each platform (in English, Mandarin, and Cantonese)
• Monitor content performance, track key metrics, and adjust strategies to improve engagement and conversion
• Collaborate with the design and marketing team to ensure consistent brand messaging across all digital touchpoints

About you

• Around 1-3 years of proven experience in social media content creation, preferably in jewellery, fashion, luxury goods, or lifestyle brands
• A strong native understanding of Instagram, TikTok, and RED (Xiaohongshu)
• Hands-on experience in end-to-end content production: proficient in shooting with smartphones/cameras and editing using tools like CapCut, Premiere Pro, or similar apps
• Basic graphic design skills (Photoshop, Canva) for creating quick social media graphics
• Highly creative, proactive, and able to work independently in a fast-paced start-up environment
• Fluent in English, Mandarin, and Cantonese (both written and spoken) for creating localized content and community engagement

• Birthday leave
• A supportive team
• A close-knit start-up environment with opportunities to take on varied responsibilities
• Flexible working hours and locations