AI-Driven Social Media Strategist for Multi-Platform Growth

Occasions PR & Marketing Limited; Hong Kong; On-site; HKD 300,000 - 460,000; Full time

Benefits offered by this job

5-day work week

Medical plan

Dental insurance after probation

Job summary

Occasions PR & Marketing Limited, based in Hong Kong, seeks a hands-on Social Media Strategist to own day-to-day strategy and execution across platforms. You will turn insights into high-performing content and confidently use AI tools to create faster, smarter outputs.

The role is middle-level (3–4 years) and offers ownership of strategy, content systems, and performance while remaining active in creation and optimization. Cantonese/Mandarin preferred.

Qualifications

• 3–4 years hands-on social media or digital content experience with strategy & performance focus.

Responsibilities

• Develop and manage social media strategy (content pillars, posting calendars, growth tactics, and platform priorities) across key channels (Instagram, Facebook, TikTok/Douyin, Xiaohongshu, LinkedIn, WeChat, etc.).
• Set and track clear KPIs (engagement, follower growth, reach, conversion, sentiment) and continuously optimise content and campaigns based on data.
• Plan, create, and oversee high-quality platform-native content, including short‑form video, Reels, carousels, and AI‑assisted assets.
• Run organic and paid social campaigns, community engagement, and basic influencer/KOL collaborations.
• Use generative AI tools effectively to speed up content ideation, production, and testing while maintaining brand quality and voice.
• Monitor trends, audience behaviour, and competitors (Hong Kong + Greater China + international) to keep strategy relevant.
• Collaborate with internal teams (creative, brand, marketing) and external partners; provide clear briefs and feedback.
• Prepare regular performance reports with clear insights and recommendations.
• Support and occasionally mentor junior content creators or freelancers.

Skills

Social media strategy

Content creation

Analytics & reporting

Team collaboration

AI tools for content creation

Education

Bachelor's degree in Marketing, Communications, Media

Tools

CapCut AI

Midjourney

Runway

Canva AI

ChatGPT

Claude

Gemini

Job description

Occasions PR & Marketing Limited, based in Hong Kong, seeks a hands-on Social Media Strategist to own day-to-day strategy and execution across platforms. You will turn insights into high-performing content and confidently use AI tools to create faster, smarter outputs.

The role is middle-level (3–4 years) and offers ownership of strategy, content systems, and performance while remaining active in creation and optimization. Cantonese/Mandarin preferred.