Head of Social Media

Michael Page International (HK) Ltd; Hong Kong; On-site; HKD 558,000 - 670,000; Full time

Job summary

Michael Page International (HK) Ltd is seeking an experienced Head of Social Media to lead and consolidate a diverse portfolio of digital brands, driving audience growth, engagement, and platform performance across social channels. The role includes acting as a commercial partner to senior stakeholders, developing content solutions and monetization strategies to grow digital revenue.

You will oversee governance, content operations, and a high-performing team while champions for AI-powered

Qualifications

• Bachelor’s degree in Journalism, Communications, Digital Marketing, New Media, or related discipline.
• Minimum 8 years of experience in digital media, social media management, digital publishing, or agency environments.
• At least 3 years of proven leadership experience managing high-performing digital teams.
• Strong track record managing multi-brand and multi-platform social media ecosystems.
• Deep understanding of Meta platforms, YouTube, Xiaohongshu, and emerging digital channels.
• Proven commercial mindset with experience supporting branded content, digital advertising, or monetization initiatives.
• Strong knowledge of SEO, web traffic acquisition, audience analytics, and data-driven performance optimization.
• Experience leading cross-functional projects and digital transformation initiatives.
• Familiarity with AI-powered content creation tools, social automation platforms, and emerging digital technologies.
• Excellent stakeholder management, communication, and presentation skills.
• Fluent in Cantonese, English, and Mandarin.

Responsibilities

• Develop and execute a unified social media strategy across multiple brands and content platforms.
• Oversee and optimize social media operations across Facebook, Instagram, YouTube, Threads, Xiaohongshu, and emerging channels.
• Establish governance frameworks, content guidelines, editorial calendars, and crisis communication protocols.
• Drive audience growth, engagement, and brand visibility through platform-specific content strategies.
• Partner with commercial, advertising, and business development teams to create innovative revenue-generating social media solutions.
• Design and launch branded content campaigns, sponsored content packages, and integrated digital partnerships.
• Lead and mentor teams across social media, content operations, SEO, multimedia production, and audience development.
• Champion short-form video initiatives and emerging content formats to maximize reach and user engagement.
• Utilize analytics, SEO insights, and social listening tools to optimize performance and deliver actionable recommendations.
• Drive digital transformation initiatives, including the adoption of AI technologies and workflow automation solutions.

Skills

Leadership

Social media strategy

Digital marketing

Content operations

SEO

Analytics

Stakeholder management

AI-powered content creation

Cross-functional collaboration

Education

Bachelor's degree in Journalism, Communications, Digital Marketing, New Media, or related discipline

Tools

AI content creation tools

Social media management platforms

Analytics tools

Job description

We are seeking an experienced Head of Social Media to lead and consolidate a diverse portfolio of digital brands, driving audience growth, engagement, and platform performance across social media channels. The role will also serve as a key commercial partner to senior stakeholders, developing innovative content solutions and monetization strategies that support digital revenue growth.

Our client is one of Hong Kong's most established multimedia and digital content groups, operating a portfolio of well-known media, lifestyle, education, and digital publishing brands. As the organization continues to accelerate its digital transformation journey, they are investing heavily in social media innovation, short-form video, AI-powered content creation, audience development, and commercial digital solutions.

Description

• Develop and execute a unified social media strategy across multiple brands and content platforms.
• Oversee and optimize social media operations across Facebook, Instagram, YouTube, Threads, Xiaohongshu, and emerging channels.
• Establish governance frameworks, content guidelines, editorial calendars, and crisis communication protocols.
• Drive audience growth, engagement, and brand visibility through platform-specific content strategies.
• Partner with commercial, advertising, and business development teams to create innovative revenue-generating social media solutions.
• Design and launch branded content campaigns, sponsored content packages, and integrated digital partnerships.
• Lead and mentor teams across social media, content operations, SEO, multimedia production, and audience development.
• Champion short-form video initiatives and emerging content formats to maximize reach and user engagement.
• Utilize analytics, SEO insights, and social listening tools to optimize performance and deliver actionable recommendations.
• Drive digital transformation initiatives, including the adoption of AI technologies and workflow automation solutions.

Profile

A successful Head Of Social Media should have:

• Bachelor's degree in Journalism, Communications, Digital Marketing, New Media, or a related discipline.
• Minimum 8 years of experience in digital media, social media management, digital publishing, or agency environments.
• At least 3 years of proven leadership experience managing high-performing digital teams.
• Strong track record managing multi-brand and multi-platform social media ecosystems.
• Deep understanding of Meta platforms, YouTube, Xiaohongshu, and emerging digital channels.
• Proven commercial mindset with experience supporting branded content, digital advertising, or monetization initiatives.
• Strong knowledge of SEO, web traffic acquisition, audience analytics, and data-driven performance optimization.
• Experience leading cross-functional projects and digital transformation initiatives.
• Familiarity with AI-powered content creation tools, social automation platforms, and emerging digital technologies.
• Excellent stakeholder management, communication, and presentation skills.
• Fluent in Cantonese, English, and Mandarin.

Job Offer

• Salary of HKD 50,000 to HKD 60,000.
• Annual leave.