Social & KOL Manager

Dentsu Hong Kong Limited; Hong Kong; On-site; HKD 720,000 - 960,000; Full time

Job summary

Dentsu Hong Kong Limited is seeking a social media native who thinks like a content creator and operates like a strategist. You will own the full social lifecycle for clients—from trend-spotting and content planning to hands-on execution and reporting, plus media boosts and KOL coordination.

You will be the daily contact clients trust, the social expert your internal teams rally around, and the person who knows which creator is about to break through.

Qualifications

• 5+ years of social media and/or influencer management experience in an agency environment

Responsibilities

• Be the daily point of contact for clients, responsive, reliable, someone they trust
• Build and manage content calendars rooted in platform best practices, cultural moments, and brand strategy
• Develop social ideas and content copywriting, partnering with the art team on visuals
• Plan and execute paid social and media boosting
• Report on performance clearly, turning data into actionable recommendations
• Spot trends, platform updates, and cultural moments to inspire teammates around you
• Source and shortlist influencers and creators for pitches and retainer clients, matched to brief and budget
• Ideate content direction for influencer collaborations, keeping it on-brand and native to each creator
• Manage influencers end-to-end: contracts, paperwork, briefings, and approvals
• Follow shoots on the ground, keeping creators, clients, and the internal team aligned on the day
• Support with post-campaign reporting to capture KOL post-performance
• Stay ahead of Hong Kong's creator landscape, famous names and emerging ones, across every category
• Comfortable owning influencer paperwork and logistics, and hands-on during shoots
• Deeply fluent in social platforms: formats, algorithms, and what's changing
• Embrace AI tools to move faster and think bigger
• Analytical, organized, self-directed

Skills

Social media management

Influencer management

KOL sourcing

Content planning

English

Cantonese

Paid social

Job description

We're looking for a social media native who thinks like a content creator and operates like a strategist. You'll own the full social lifecycle for your clients: from trend-spotting and content planning, to hands-on execution, reporting, and media boosting. You'll also own the full KOL journey: sourcing and briefing the right creators, managing them through paperwork and shoot day, and reporting on what it delivered. You're the go-to daily contact clients trust, the social expert your internal teams rally around, and the person who always seems to know which creator is about to break through. This is a role for someone who is self-driven, culturally switched-on, and genuinely excited about what's happening online right now.

Responsibilities

Social Media Management

Be the daily point of contact for clients, responsive, reliable, someone they trust

Build and manage content calendars rooted in platform best practices, cultural moments, and brand strategy

Develop social ideas and content copywriting, partnering with the art team on visuals

Plan and execute paid social and media boosting

Report on performance clearly, turning data into actionable recommendations

Spot trends, platform updates, and cultural moments to inspire teammates around you

KOL Management

Source and shortlist influencers and creators for pitches and retainer clients, matched to brief and budget

Ideate content direction for influencer collaborations, keeping it on-brand and native to each creator

Manage influencers end-to-end: contracts, paperwork, briefings, and approvals

Follow shoots on the ground, keeping creators, clients, and the internal team aligned on the day

Support with post-campaign reporting to capture KOL post-performance

Stay ahead of Hong Kong's creator landscape, famous names and emerging ones, across every category

Requirements

5+ years of social media and/or influencer management experience in an agency environment

Fluent in English and Cantonese, with strong written and spoken communication skills; Mandarin proficiency would be an advantage

Confident managing client relationships independently, day to day

Hands-on content creator: you plan it, you make it, you report on it

Experienced in paid social and media boosting

A genuine creator-watcher, naming emerging talent across categories in Hong Kong. Knowledge of creators outside Hong Kong is a plus.

Comfortable owning influencer paperwork and logistics, and hands-on during shoots

Deeply fluent in social platforms: formats, algorithms, and what's changing

Embrace AI tools to move faster and think bigger

Analytical, organized, self-directed

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.

Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.

Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.