Head of Social Media

Michael Page (Hong Kong); Hong Kong; On-site; HKD 558,000 - 670,000; Full time

Benefits offered by this job

Permanent contract

Annual leave

Job summary

Michael Page (Hong Kong) is seeking a Head of Social Media to lead our client’s diversified brands across social platforms. You will shape a unified strategy, govern content guidelines, and drive audience growth and engagement through data-driven decisions.

The role requires 8+ years in digital media, strong leadership, and a proven track record across multi-brand ecosystems. Cantonese, English, and Mandarin fluency are expected in a fast-paced, innovative environment.

Qualifications

• Bachelor's degree in journalism, communications, digital marketing, new media or related discipline.
• Strong leadership and people-management capabilities across digital teams.
• Experience managing multi-brand, multi-platform social ecosystems.
• Excellent stakeholder management and communication skills.
• Fluency in Cantonese, English and Mandarin.

Responsibilities

• Develop and execute a unified social media strategy across multiple brands and content platforms.
• Oversee and optimize social media operations across Facebook, Instagram, YouTube, Threads, Xiaohongshu and emerging channels.
• Establish governance frameworks, content guidelines, editorial calendars and crisis communication protocols.
• Drive audience growth, engagement and brand visibility through platform-specific content strategies.
• Partner with commercial, advertising and business development teams to create revenue-generating social media solutions.
• Design and launch branded content campaigns, sponsored content packages and integrated digital partnerships.
• Lead and mentor teams across social media, content operations, SEO, multimedia production and audience development.
• Champion short-form video initiatives and emerging content formats to maximize reach and engagement.
• Utilize analytics, SEO insights and social listening tools to optimize performance and deliver actionable recommendations.
• Drive digital transformation initiatives including AI technologies and workflow automation.

Skills

Leadership experience

Multi-brand social media management

Analytics & data-driven optimization

Stakeholder management

Communication & presentation

Fluent in Cantonese

Fluent in English

Fluent in Mandarin

SEO knowledge

AI content tools familiarity

Education

Bachelor's degree in Journalism, Communications, Digital Marketing, New Media, or a related discipline

Tools

AI content creation tools

Social automation platforms

Analytics tools

SEO tools

Social listening platforms

Job description

• Join a leading multimedia and digital content group.
• Lead talented teams across social media, content, SEO, and digital innovation.

About Our Client

Our client is one of Hong Kong's most established multimedia and digital content groups, operating a portfolio of well-known media, lifestyle, education, and digital publishing brands. As the organization continues to accelerate its digital transformation journey, they are investing heavily in social media innovation, short-form video, AI-powered content creation, audience development, and commercial digital solutions.

Job Description

• Develop and execute a unified social media strategy across multiple brands and content platforms.
• Oversee and optimize social media operations across Facebook, Instagram, YouTube, Threads, Xiaohongshu, and emerging channels.
• Establish governance frameworks, content guidelines, editorial calendars, and crisis communication protocols.
• Drive audience growth, engagement, and brand visibility through platform-specific content strategies.
• Partner with commercial, advertising, and business development teams to create innovative revenue-generating social media solutions.
• Design and launch branded content campaigns, sponsored content packages, and integrated digital partnerships.
• Lead and mentor teams across social media, content operations, SEO, multimedia production, and audience development.
• Champion short-form video initiatives and emerging content formats to maximize reach and user engagement.
• Utilize analytics, SEO insights, and social listening tools to optimize performance and deliver actionable recommendations.
• Drive digital transformation initiatives, including the adoption of AI technologies and workflow automation solutions.

The Successful Applicant

A successful Head Of Social Media should have:

• Bachelor's degree in Journalism, Communications, Digital Marketing, New Media, or a related discipline.
• Minimum 8 years of experience in digital media, social media management, digital publishing, or agency environments.
• At least 3 years of proven leadership experience managing high-performing digital teams.
• Strong track record managing multi-brand and multi-platform social media ecosystems.
• Deep understanding of Meta platforms, YouTube, Xiaohongshu, and emerging digital channels.
• Proven commercial mindset with experience supporting branded content, digital advertising, or monetization initiatives.
• Strong knowledge of SEO, web traffic acquisition, audience analytics, and data-driven performance optimization.
• Experience leading cross-functional projects and digital transformation initiatives.
• Familiarity with AI-powered content creation tools, social automation platforms, and emerging digital technologies.
• Excellent stakeholder management, communication, and presentation skills.
• Fluent in Cantonese, English, and Mandarin.

What's on Offer

• Permanent employment contract.
• Salary of HKD 50,000 to HKD 60,000.
• Annual leave.