Senior Digital Marketing Specialist (Up to 38k)

PERSOL; Hong Kong; On-site; HKD 360,000 - 488,000; Full time

Job summary

PERSOL is seeking a Senior Digital Marketing Specialist to drive global social media strategy and digital storytelling for its AI leadership image. You will craft campaigns across platforms, coordinate content for major events, and work with global teams to elevate brand value and responsible innovation.

You will lead paid and organic social activities, monitor sentiment, and optimize KPIs. Fluent English writing and five years of related experience are required.

Qualifications

• 5 years of experience as a Digital and Social Media Specialist or similar role.
• Excellent knowledge of Facebook, X, LinkedIn, YouTube, Instagram and other platforms.
• Experience developing content for global audiences across cultures, markets and stakeholder groups.
• Strong experience in social listening, sentiment monitoring, issue tracking, and reputational risk identification.
• Native-level English writing, editing, and storytelling skills.

Responsibilities

• Build an effective social media strategy for each platform and set short-term and long-term goals to boost engagement.
• Manage company social media channels daily (X, Facebook, LinkedIn, Instagram, YouTube).
• Develop creative digital campaigns that highlight culture, values, innovation and social impact.
• Manage digital communications and content for large-scale global events and campaigns.
• Monitor social media sentiment and conversations related to the company and its brands.
• Train internal teams on social media protocols and digital best practices.

Skills

Social media strategy

Content production

Campaign management

Platform engagement

Social listening

Storytelling

Copy editing

Analytics

Education

Degree in communications

Marketing degree

Job description

Senior Digital Marketing Specialist (Up to 38k)

The Senior Digital Marketing Specialist will play a key role in driving strategic communications that help global audiences better understand the company's role in China and around the world while strengthening awareness of its position as a leading AI company and a responsible, innovative organization with a strong culture and positive impact on communities.

The ideal candidate will thrive in a fast-paced, culturally diverse environment and bring hands-on experience in social media strategy, digital content production, campaign management, and platform engagement. Experience training internal teams on social media protocols and digital best practices will be an advantage.

Job Description:

Build an effective social media strategy for each platform and suggest short-term and long-term goals that boost the overall engagement rate.

Manage company social media channels on a daily basis, including X, Facebook, LinkedIn, Instagram, and YouTube.

Develop creative digital campaigns that bring company culture, values, innovation, and social impact to life, helping position as a good company and trusted global brand.

Manage digital communications and content development for large-scale global events and campaigns, such as the Olympic Games, 11.11 Global Shopping Festival, major corporate milestones, and other high-profile international initiatives.

Monitor social media sentiment and online conversations related to company, its brands, leadership, business units, and key industry topics.

Advanced digital production skills including copy editing, headline writing and story packaging. Image, video and audio editing skills will be an advantage.

Develop paid social and digital advertising strategies to maximize reach, engagement, and impact across social networking platforms.

Requirements:

5 years of experience as a Digital and Social Media Specialist or similar role.

Excellent knowledge of Facebook, X, LinkedIn, YouTube, Instagram, Google+ and other social media best practices.

Experience developing content for global audiences, with the ability to adapt messaging for different cultures, markets, and stakeholder groups.

Strong experience in social listening, sentiment monitoring, issue tracking, and reputational risk identification across social media platforms, especially X.

Strong knowledge of social media KPIs and experience using data to inform content and campaign decisions.

Native-level English proficiency with exceptional writing, editing, and storytelling skills.

Degree in communications, journalism, marketing, or a related field; equivalent relevant experience will also be considered.