Social Media Specialist

Bowtie; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Bowtie is seeking a creative Social Media Manager in Hong Kong to own the content calendar across Instagram, Facebook, Threads and YouTube community, and to turn trending topics into platform-native posts.

You will collaborate with product, marketing and service teams, monitor comments, optimise formats, and ensure brand voice and compliance while engaging local audiences with Cantonese copy. 2–4 years of relevant experience is required.

Qualifications

• 2–4 years of relevant experience in social media, content marketing or community management.
• Hands-on experience in managing brand accounts on Instagram, Facebook and Threads.
• Strong Cantonese copywriting skills, with the ability to develop clear and engaging social media content.
• Good understanding of Hong Kong social media culture, audience behaviour and current trends.
• Ability to create and repurpose content for different social media platforms and audiences.
• Experience in using social media analytics to review performance and improve content.
• Practical experience in using AI tools to support content creation and production.
• Good judgement in community management, brand voice and compliance.
• Ability to manage multiple tasks independently while working closely with different internal teams.

Responsibilities

• Own and manage the social media content calendar, maintaining a consistent publishing cadence across Instagram, Facebook, Threads and YouTube community.
• Repurpose YouTube videos and turn relevant trending topics into timely, platform-native social media content.
• Collaborate with internal teams to identify relevant campaigns, business updates, product and service information, and customer needs, and translate them into clear and engaging social content.
• Monitor comments, inbox enquiries and relevant social conversations, and respond promptly and appropriately to questions, feedback and concerns related to Bowtie’s services, products and insurance.
• Monitor content and platform performance, identify actionable insights, and continuously optimise content formats, topics, posting strategies and community engagement.

Skills

Social Media Management

Cantonese Copywriting

Content Analytics

Community Management

Content Creation

Tools

AI Tools

Social Media Analytics

Content Repurposing

Job description

Responsibilities

• Own and manage the social media content calendar, maintaining a consistent publishing cadence across Instagram, Facebook, Threads and YouTube community.
• Repurpose YouTube videos and turn relevant trending topics into timely, platform-native social media content.
• Collaborate with internal teams to identify relevant campaigns, business updates, product and service information, and customer needs, and translate them into clear and engaging social content.
• Monitor comments, inbox enquiries and relevant social conversations, and respond promptly and appropriately to questions, feedback and concerns related to Bowtie’s services, products and insurance.
• Monitor content and platform performance, identify actionable insights, and continuously optimise content formats, topics, posting strategies and community engagement.

Requirements

• 2–4 years of relevant experience in social media, content marketing or community management.
• Hands‑on experience in managing brand accounts on Instagram, Facebook and Threads.
• Strong Cantonese copywriting skills, with the ability to develop clear and engaging social media content.
• Good understanding of Hong Kong social media culture, audience behaviour and current trends.
• Ability to create and repurpose content for different social media platforms and audiences.
• Experience in using social media analytics to review performance and improve content.
• Practical experience in using AI tools to support content creation and production.
• Good judgement in community management, brand voice and compliance.
• Ability to manage multiple tasks independently while working closely with different internal teams.

Core Competencies

Demonstrates expertise in social media management, content creation, and community engagement, with a strong focus on analytics and performance optimization. Proficient in developing engaging content tailored to diverse platforms and audiences, while maintaining brand voice and compliance.

Highest-signal resume keywords

• Social Media Management
• Cantonese Copywriting
• Content Analytics
• Community Management
• Content Creation

Hard Skills

• Content Marketing
• Social Media StrategyContent Repurposing
• Performance Optimization
• Brand Account Management

Soft Skills

• Good Judgement
• Collaboration
• Independence
• Communication

Industry Keywords

• Hong Kong Social Media Culture
• Audience Behaviour
• Trending Topics
• Engaging Content

Tools & Technologies

• AI Tools
• Social Media Analytics