Social Media Executive

As One Interactive Limited; Hong Kong; On-site; HKD 180,000 - 260,000; Full time

Benefits offered by this job

5-day work week

Birthday leave & longer festiveolidays

On-the-job training

Team-building activities

Job summary

As One Interactive Limited is seeking a Social Media Executive to manage key client accounts and projects. You will collaborate with in-house technical and creative teams to develop online campaigns, create content plans, and produce short-form videos.

The role requires a marketing/communications background, strong writing and storytelling skills, and the ability to work across platforms including Instagram, Threads, Facebook and Xiaohongshu. Fresh graduates are welcome.

Qualifications

• Degree holder in Marketing, Communications, Media or related field.
• Strong communication and interpersonal skills with confidence presenting ideas to clients and colleagues.
• 1+ year experience in client servicing, social media or agency preferred.
• Strong storytelling and social content skills for Reels, Threads and Xiaohongshu.
• Hands-on ability to shoot/edit short videos on a phone or camera using CapCut or similar.

Responsibilities

• Be the day-to-day contact for assigned clients and keep projects on schedule.
• Pitch ideas and present campaign proposals and results to clients.
• Support Account Manager in servicing existing and prospective clients.
• Turn client needs into briefs for creative and media teams.
• Develop creative ideas and content plans for Instagram, Threads, Facebook, Xiaohongshu and others.
• Plan, shoot Reels and short-form videos, script, shoot, edit and post.
• Write captions and post copy, adapt tone per brand and platform.
• Stay on top of social trends and translate them into brand-suitable content.
• Coordinate with KOLs, influencers and production partners; manage sourcing and timelines.
• Conduct market and competitor research to support ideas.

Skills

Communication

Copywriting

Social media

Campaign planning

Video editing

Client servicing

Team collaboration

Education

Marketing/Communications/Media degree

Tools

CapCut

Job description

We bring innovative, funny and hard-working people together to make things great and right. We love doing new things and bringing the best ideas to our clients. We think for them and we take business seriously. We are a trusted partner; we exist to build the business of our clients, to ignite sales and the staying power to build enduring brands. We are now looking for a Social Media Executive to manage various key client accounts and projects. The role will work closely with in-house technical and creative team to develop various online campaigns

Key Responsibilities

• Be the day-to-day contact for assigned clients: gather requirements, follow up on feedback and keep projects on schedule.
• Pitch ideas and present campaign proposals and results to clients.
• Support Account Manager in servicing existing and prospective clients.
• Turn client needs into clear briefs for the creative and media team.
• Develop creative ideas and content plans for clients on Instagram, Threads, Facebook, Xiaohongshu and other platforms.
• Plan, shoot Reels and short-form videos, from scripting and shooting to basic editing and posting.
• Write captions, video scripts and post copy when needed, adjusting tone for each brand and platform.
• Keep up with social trends and turn them into fresh content that suits each brand.
• Coordinate with KOLs, influencers and production partners, including sourcing, briefing and timeline management.
• Do market and competitor research to support campaign ideas.

Requirements

• Degree holder in Marketing, Communications, Media or a related field. Fresh graduates are welcome.
• Strong communication and interpersonal skills, confident presenting ideas to clients and colleagues.
• 1+ year of experience in client servicing, social media or an agency is an advantage.
• Strong creative thinking and storytelling, with a good sense of what works on Reels, Threads and Xiaohongshu.
• Hands-on skills in shooting and editing short videos with a phone or camera, using tools such as CapCut or similar. Design skills are not required.
• Good copywriting skills in Hong Kong-style Chinese and clear English.
• Good written and spoken Cantonese and English. Mandarin is an advantage.
• Organised, detail-minded and able to multi-task under tight deadlines.
• Proactive, positive and willing to learn, with a strong sense of ownership.
• Open to using AI tools to improve creative and production workflows.

We Offer

• 5-day work week
• Birthday leave & longer festive holidays
• On-the-job training and regular team-building activities
• Friendly, energetic, and collaborative working environment