Strategic Social & Influencer Lead

Dentsu Hong Kong Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

CPJobs International is seeking a social media native in Hong Kong who thinks like a content creator and acts as a strategist. You will own the full social lifecycle for clients—from trend spotting and content planning to hands-on execution, reporting, and media boosting.

You’ll also manage the KOL journey, briefing creators, handling contracts, shoots, and post-campaign reporting. Be the daily client contact, build calendars, develop ideas with the art team, and optimize campaigns with

Qualifications

• 5+ years of social media and influencer management experience in an agency environment.
• Fluent in English and Cantonese; Mandarin proficiency would be an advantage.
• Confident managing client relationships independently, day to day.
• Hands-on content creator: you plan it, you make it, you report on it.
• Experienced in paid social and media boosting.
• Knowledge of Hong Kong creator landscape and brands.
• Comfortable owning influencer paperwork and logistics, and hands-on during shoots.
• Deeply fluent in social platforms: formats, algorithms, and what's changing.
• Embrace AI tools to move faster and think bigger.
• Analytical, organized, self-directed.

Responsibilities

• Be the daily point of contact for clients, responsive, reliable, someone they trust
• Build and manage content calendars rooted in platform best practices, cultural moments, and brand strategy
• Develop social ideas and content copywriting, partnering with the art team on visuals
• Plan and execute paid social and media boosting
• Report on performance clearly, turning data into actionable recommendations
• Spot trends, platform updates, and cultural moments to inspire teammates around you
• Source and shortlist influencers and creators for pitches and retainer clients, matched to brief and budget
• Ideate content direction for influencer collaborations, keeping it on-brand and native to each creator
• Manage influencers end-to-end: contracts, paperwork, briefings, and approvals
• Follow shoots on the ground, keeping creators, clients, and the internal team aligned on the day
• Support with post-campaign reporting to capture KOL post-performance
• Stay ahead of Hong Kong's creator landscape, famous names and emerging ones, across every category

Skills

Social media management

English & Cantonese

Content creation

Paid social

KOL management

Autonomy

AI tools

Job description

CPJobs International is seeking a social media native in Hong Kong who thinks like a content creator and acts as a strategist. You will own the full social lifecycle for clients—from trend spotting and content planning to hands-on execution, reporting, and media boosting.

You’ll also manage the KOL journey, briefing creators, handling contracts, shoots, and post-campaign reporting. Be the daily client contact, build calendars, develop ideas with the art team, and optimize campaigns with