Senior/ Account Executive (Social Media & Campaign)

Pengtai Greater China Company Limited; Hong Kong; On-site; HKD 250,000 - 420,000; Full time

Job summary

Cheil Hong Kong is seeking a Senior/Account Executive (Social Media & Campaign) to develop fresh content ideas for Facebook, Instagram and Threads and to craft engaging social concepts for brands. You will stay connected to local culture, translate insights into creative ideas, collaborate with our creative teams, manage content calendars and ensure timely delivery.

Fresh graduates are welcome. You should be fluent in Cantonese with strong English, excellent communication, and a proactive,

Qualifications

• Social media familiarity and passion for online trends.
• Ability to generate creative content ideas for multiple platforms.

Responsibilities

• Develop fresh content ideas for brands across Facebook, Instagram and Threads.
• Collaborate with creative teams to produce social content and campaigns.
• Manage content calendars and coordinate with internal and client teams to ensure on-time delivery.
• Review content performance and apply learnings to future executions.

Job description

Senior/ Account Executive (Social Media & Campaign)

· Think social-first: Develop fresh content ideas, creative angles and engaging social media concepts for brands across Facebook, Instagram and Threads.

· Stay connected to culture: Keep up with emerging trends, memes, pop culture and online conversations, identifying opportunities for brands to participate in relevant and meaningful ways.

· Turn insights into ideas: Understand why certain content resonates with audiences and translate those observations into creative ideas that align with brand identities and marketing objectives.

· Collaborate with creative teams: Work closely with our creative teams to develop social content, from everyday posts and stories to reels and integrated campaigns.

· Bring ideas to life: Support content planning, manage content calendars, coordinate with internal and client teams and ensure content is delivered accurately and on schedule.

· Learn from performance: Review content performance, understand audience reactions and apply learnings to improve future ideas and execution.

Who We're Looking For

· A genuine social media enthusiast: You're an active user of Facebook, Instagram and Threads, with a good understanding of the content, audiences and behaviours that make each platform unique.

· Hands-on content experience: You've personally managed or created content for a social media account, whether it's for a brand, community, fan page or your own interests.

· Strong creative instincts: You enjoy generating original ideas, exploring unexpected angles and thinking about what makes people stop scrolling, engage and share.

· A curious mind: You don't just follow trends. You question why content works, form your own opinions and enjoy challenging conventional approaches.

· Good brand judgment: You understand that great social content isn't just about getting attention. You can think about how trends and creative ideas connect with a brand's identity, audience and objectives.

· Strong cultural awareness: You're familiar with Hong Kong culture, local conversations and emerging social trends, and can identify what resonates with local audiences.

· Good communication skills: You're fluent in Cantonese, have a good command of written Chinese and possess basic working proficiency in English.

· Organized and collaborative: You're proactive, detail-oriented and comfortable working with different teams to turn creative ideas into well-executed content.

· Fresh graduates are welcome to apply. We value creative thinking, cultural awareness and demonstrated social media experience over formal qualifications or years of agency experience.

Cheil is one of the world’s leading advertising agencies and the fastest-growing agency in Hong Kong. We’re passionate about ideas and are looking for like-minded people to join us.